1.연구 주제 선정 배경
현재 과학 시술의 발달로 인한 노동시간의 감소와 투입 시간에 비한 노동량의 증대 등으로 인한 여유 시간의 증대와 교육 시설과 교육기회의 증대에 의한 사회 교육 계층의 확대 등으로 새로운 것에 대한 그리고 자신을 뒤돌아 볼 정신적, 육체적 피로와 긴장의 해소를 위해
★관광지 원주민의 태도 변화
Butler는 관광 목적지의 발전에 따른 6개의 단계를 규정하였는데, 이것은 마케팅 이론의 제품 수명 주기와 관련이 있다.
1. 탐험단계
첫 번째 단계는 탐험적 특성을 가진 단계로 이 단계는 소수의 방문자들이 방문하는 단계이다. 그들은 마치 친척처럼 Plog의 'allocentrics'
Nudie’s Internationalization
First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore.
Started to export to Hong Kong, New Zealand, Singapore
Why New Zealand & Singapore?
1. Cultural closeness
Similar trade regulation
English speaking
Café & Deli Culture
No packaging restriction
2. Geographic Proximity
Physically Nearby
Low Tra
I. Introduction: Why we chose this topic and our hypothesis
With advance of technology, the internet is being used for various purposes – to express ideas, to meet new people, to share new information, and also for pure entertainment. All the different forms of social media sites create a social platform where people from all around the world can interact freely. With social media, the wor
Intangible changes
UNIQLO prefers from bottom to top business management instead of from top to bottom. For example in case of common company, retail stores and franchise stores have to follow company’s framework. However UNIQLO promotes retail store oriented business management.
UNIQLO also considered that it is profitable that they open the store which offers the same service, the same q
2. Vision and Culture
2-1 Vision statement
Shining Stars will provide values based on the ‘shining’idea of students, such as:
- tiny delight experience in daily life
- develop student’s creativity
- reminding the warmth of HGU to various customers
2-2 Culture
Shining Stars는 특정 규칙들을 중심으로 영업 시간내의 활동을 제한하지 않
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
3.2 Economical background
Historically, Vietnam has been an agricultural civilization based on wet rice cultivating. The Vietnam War destroyed much of the country's economy. Upon taking power, the Government created a planned economy for the nation.
Collectivization of farms, factories and economic capital was implemented, and millions of people were put to work in government programs. For
party believes they may be able to influence the outcome in their own favor
• There is the possibility of reaching agreement
• The parties are willing to compromise
• There are tangible & intangible factors in negotiation.
• An assumption the relationship will be ongoing
• Purpose of negotiation – to reach agreement/strike a bargain
respect to the needs of the target market, anticipated changes in these needs, and how well the firm's products presently meet these needs.
c. External environment
External environment includes relevant external factors - competitive, economic, sociocultural, political/legal, and technological - that can exert considerable direct and indirect pressures on the firm's marketing activities.