new attempt for Mexican retail shops to bring changes. Comerci, one of the largest Mexican retail chains, has band with two of its competitors, Soriana and Gigante, and formed a purchasing consortium so that they could gain more powers to negotiate better prices from suppliers. The name of the new group was, Sinergia, a Spanish word meaning “Synergy”. Many suppliers, however, didn’t welcome
new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and stylish person!” or “If you get it, you get unique.”
Also, we can build ‘Looking glass self’ for the customer. ‘Looking-glass self’ means the process of imagining other’s reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can p
Sub Plan
1. Unit: Lesson 2. What's on TV?
2. Today's Goals
① Students will be able to share some information of TV program with TV guide.
② Students will be able to ask and answer what their favorites are.
3. Aids: Computer with Screen, PPT, Worksheets
4. Period: 4/8
5. Overall View of This Lesson
Ⅲ. Retrieval Result
1. Category: Changing according to the type of keywords
☞ Yahoo
It is regular that Wikipedia, the free encyclopedia, come out at first.
The order of the result of information retrieval changes according to key words which user want to find.
①up-dated information: news is rank first tab and users are able to classify information because various categories co
word. Write down the matching card’s number of the each card on the handout.)
2)After the students are done, ask answers to several students(or whole class.) Check the answers with the PPT slide.
1) Listen to the instruction carefully.
2) Match the cards.
Finding relations PPT slides
Hand-outs 4
Min.
While-reading
Task 1. Filling in the blank and
/ high school girl’s dream come true
Too diversified products without the focus.
Negative word of mouth about the low quality
Weak brand image (low brand loyalty)
Emergence of great number of competitors
Increasing preference for natural products
Importance of integrated marketing strategy
Importance of the brand equity and brand image
Continuous research for new markets
new strategies would you advise your company to pursue to increase its competitive advantage?
Mergers and Acquisitions Mergers and acquisitions have become one of the most important corporate-level strategies in the new millennium. Merger and acquisition strategies are important to firm’s growth and success in the 21st century. As Ryanair continues to grow it is expected that the company will
Words and Phrases
1) The Canterville Ghost : 아일랜드의 극작가이며 소설가인 Oscar Wilde (1854-1900)의 단편소설
2) be set in〜: 〜을 배경으로 하다
• set [set]: v. 두다, 놓다
3) Lord Canterville: 캔터빌 경(卿)
• 경(卿): (영국) 귀족의 존칭
4) believe in〜: 〜을 믿다
5) extrac
Words and Phrases
1) The Canterville Ghost : 아일랜드의 극작가이며 소설가인 Oscar Wilde (1854-1900)의 단편소설
2) be set in〜: 〜을 배경으로 하다
• set [set]: v. 두다, 놓다
3) Lord Canterville: 캔터빌 경(卿)
• 경(卿): (영국) 귀족의 존칭
4) believe in〜: 〜을 믿다
5) extrac
Words and Phrases
1) The Canterville Ghost : 아일랜드의 극작가이며 소설가인 Oscar Wilde (1854-1900)의 단편소설
2) be set in〜: 〜을 배경으로 하다
• set [set]: v. 두다, 놓다
3) Lord Canterville: 캔터빌 경(卿)
• 경(卿): (영국) 귀족의 존칭
4) believe in〜: 〜을 믿다
5) extrac