소비자 패턴 분석 ] 일부분 발췌
o 웹2.0 시대의 생산자와 소비자
- 소비자인 “나” 중심(consumer-driven)의 플랫폼으로 진화하는 인터넷
- 사용자에 보다 더 집중해야 하는 마케팅 환경(Marketing 2.0)
- 커뮤니케이션 효율성의 급격한 상승, 컨텐츠 양의 폭발적인 증가
=> “내”가 관심있는 컨텐츠만
보험, U-click 과 제휴하여 매매보호 서비스 시작
-중국판 다나와
(www.yaopc.com)출범
2003
-다나와 기업부설 연구소 설립
-검색포털 엠파스 선정 비즈니스 분야 -올해의 사이트로 선정
-전자신문/디지털 타임스 2003 히트 상품 선정
2004
-다나와 기업 부설 연구소 -한국산업 기술 진흥 협회 인증
-리
시점에서 양자간 FTA를 체결하는 것은 높은 소비수준을 가진 거대 소비시장의 확보라는 점에서 상당한 매력이 있다. 소비자와 생산자 후생 측면에서 모두 긍정적인 결과를 가져올 전망으로 우리나라에 긍정적으로 평가되고 있는 한․EU FTA에 대해 좀 더 다양한 관점에서 자세히 살펴보도록 하겠다.
Korea has over 5 million non-regular workers
and about 1/3 of labour force
Solution : non-regular workers who works at the same
company for two years must be transferred
to regular employee status
1.Tool of protecting non-regular worker.
2.Burden of proof - employer
3.Reduce firm’s advantage using non-regular worker.
OECD advises:
Expand social services protecti
Inefficiency
Higher cost required with facilities
Efficiency Diminishing private payment
Under revised law,
Supporting additional subsidy for people with low income.
But
Cost of housing and food expenses are excluded.
To receive the salary of a long term care insurance to all applicants qualified for some kind of survey.
Is the survey correct?
How to evaluate conditions with low
From midterm presentation, consumer's needs to luxury items is high quality, brand user image, image making, superiority, desire of ostentation, trend, brand loyalty, background.
The following is a few examples method of foreign fashion luxury brand to meet consumer's needs.
❶ high quality
Left side, 69E means that producer
Right side, L in the rectangle mean that year
Energy Consumption
- Corporate computing’s fast-growing power consumption is
forcing companies to adopt green energy practices
- The power consumption of data centers is doubling every
five years
- Energy consumption by data centers
doubled between 2000 and 2006
→ Companies have to come up with
Background Knowledge
Approximately 70.9% of the Earth’s surface is covered by Ocean.
Oceanic evaporation is the source of most rainfall
ocean temperatures
determine climate
and wind patterns that affect life on land
Background Knowledge
Thermohaline Circulation
Marine based Industries
-Shipping, Fisheries, Oil Production
90% of world’s trade is done by ships
40% of
consumer wanted and how to deliver it in a way that you no longer thought of portable music devices as MP3 players…they are now iPods with no substitute.
iPod Branding
Apple has accomplished what others have tried but only few have succeeded in…making your brand name more common than the product category. Do you say Kleenex or tissue, Advil or ibuprofen, Coke or soda? Marketers around th
The table above shows the means of the result we acquired from the attribute evaluation questions in the survey.
The attributes that we got the highest mean scores on out of all the three brands were:
1. 효과가 지속적이다
2. 피부자극이 적다
3. 흡수성이 좋다
4. 미백에 효과가 있다
5. 안티에이징에 효과가 있다
6. 트러블개선에 효과가 있다