the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed because they cannot compete by price
bookstore recently
-Sales broadcasting-related products Cooperating with NBC
AMAZON Barnes & Noble
PRODUCT 2.5million related with data base
Video tape, CD, Baby products, Audio book, e-book(Kindle), DVD, Healthcare products, Beauty products, Travel products, Household products, Computer, Software Wide title over 8million
Paper bag, e-book(Nook), Series , Audio book, DVD and Video, Elec
◐ Write sentences using the words and phrases Exercise Ι.
1. I can buy books or magazines at a bookstore.
2. I went to the hardware store buy tools.
3. If Bob needs aspirin, he gets it at the drugstore.
4. Let's go to the video store, I want to rent a movie at home to night.
5. Lisa gets her pens and paper for school at the office supply store in the mail.
6. You can b
2. 반스앤노블(경쟁자) 소개
(1) 반스앤노블의 역사와 BN.com의 설립
반스앤노블은 아마존의 성장에 근간이 되었던 서점분야의 대표적인 brick-and-mortar 기업이었다. 반스앤노블은 1873년에 Retail bookstore로 시작하여 1917년 본격적인 서점으로 발전하게 되어 1999년에는 48개주에 900여개의 지점을 확보하게 되
세계 최초, 최대의 인터넷 서점
가치 있는 서비스로 고객확보
광범위한 데이터 베이스 구축
2만2000개가 넘는 웹사이트와
전략적 제휴
다양한 영역으로 사업확장
1873년 Retail bookstore로 시작
1917년 본격적인 서점으로 발전
1999년에 48개 주, 900여 개 지점
확보
반스 앤 노블의 자회사인
bookstore or bay café which must be accompanied by adults will be the best choice to have a fun time with children together. So, we thought that this segment1 will desire for child-care facility in the movie theater at the most.
The profile of segment1 we selected is following: on weekdays, in the morning, they send their children kindergarten or elementary school and then both of them (y
bookstores. Nowadays it offers numerous items, such as books, DVDs, consumer electronics, tools, toys and etc.
Amazon.com bought a company called Mobipocket in 2005. Mobipocket is a French company, which developed e-book software technologies for PDAs. Amazon.com bought the company as a reaction to Adobe’s announcement of suspending its sale of e-book packaging software. As Amazon Kindle’s
Ordinary Drink ->Required Elegant Accessory in our everyday life !
# Successful Strategies
Brand image
-High quality, premium, sophisticated
Extension of product line
-Seasonal products, confectionary, bakery, coffee beans
Business Concept
-Center for socializing and intellectual discussion
Partnership
-Pepsi cola : to produce bottled Frapuccino
-Alliance with Canadian bookstore, Chap
By making excuses that I am too busy to read books, I can’t even remember how long it has been since I last read a book except for school books. Once before, I was a bookworm and my hobby was walking around in bookstore. I used to note interesting or impressive words out of books I read.
항상 바쁘다는 핑계로 책을 얼마나 오랫동안 읽지 않았는지도 정확하게 기억 하
To look for the backgrounds of mome-zzang syndrome related to lookism and history of distinction between the rich & the poor, we did library research at Ewha Central Library and Bandi and Lunis bookstore in Coex Mall. However, there wasn't enough materials that we could use.
And to collect the information about the side effects of mome-zzang syndrome and how it is now spreading in