1. Introduction
1.1 Why do we choose Travel Channel and this topic?
- The reason why we choose Travel Channel is the site is the most influential media related to travel in North America. We think images that Travel Channel create abour Korea is significant to Korea’s travel industry.
- The reason Why we choose Korea on Travel Channel is this. As a host, to respond to the push factor that th
Ⅰ. Introduction
ⅰ. Reason for selection and purpose
When we go for travel to abroad or island, we use rent car service. As people's demand for something new and spare time are increasing, the number of tourist is also highly increasing. The number of outbound tourist in 2001 was about 10millions. It has grown 4.4% compared to last year. We presume the number will break 10 million this
What is Wireless?
Electromagnetic waves rather than some form of wire or cable
Enable individuals to conduct mobile computing
Wireless – No Wire
Mobile – Changes its location over time
Advantages:
Small enough
Sufficient computing power
Communicative wirelessly
How about medium-sized department?
LESS
Financial support
Technical support
↓
Immature
slowly developing
However
AK mall is ?!!!
Online version of AK plaza
Goal
to raise awareness to improve the business or product sales
Target
online shopping mania, especially the female customers in their 20s and 30s.
What is Power Blog?
Continuously post useful
Biggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter
Overseas expansion, in more than 10 countries, from France, C
channel
(“매체 풍부성”모델을 사용하여 개인의 커뮤니케이션 경로 선택을 설명 할 수 있다)
A “rich” channel is one that can(“풍부한” 경로는):
Handle multiple cues simultaneously(다수의 단서를 동시에 다룰 수 있다)
Facilitate rapid feedback(신속한 피드백을 촉진시킨다)
Be very personal(매우 개인적일 수
The papers concentrated mainly on the fast food restaurants located near the school. According to the studies of “The Effect of Fast-Food Restaurants on Obesity and Weight Gain” hosted by Janet Currie, Stefano Della Vigna, Enrico Moretti, and Vikram Pathania, they measured on the students of California the obesity rate, which ranked 33% during 1999~2007. Based on CDC, applying NHANES data rep
Almost 9 out of 10 of those who used an offline travel agency used it for flight tickets.
Information about flight tickets in the ads would appeal to the customers.
People get information about flight tickets on the internet.
Gold Tour Club should advertise online.
- Sell special package products for students during vacations
- Move its location to the Central Square instead of the
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
Ⅱ-1 Trustworthiness of the Internet Trading Partner at EBay
EBay Rating System
EBay, already taking into consideration the importance of reciprocal trust between buyers and sellers from the beginning of the business, EBay had established some trust gadgets to build trust among them. EBay had a feedback rating system in which buyers can give positive, negative, or neutral ratings to sellers