channel through a joint-venture with state-operated company
E-Mart: local state-owned company = 98:2 => by joint venture, solve the problem of Kwan-si and maintain the nondiscrimination policy against local employees.
B. Product strategy: Adopting differentiated pricing strategy and providing advanced services
Providing products and services which are not accessible through Chine
access which delivers computer-based data application such as broadband services, and interactive entertainment has made its way into home and businesses
Competitive factor
* Brand image : customer loyalty
* Product & Service : Quality of telecommunication, Service coverage,
Quality of wireless internet, price, etc.
* Sales : Marketing, Distribution channel, L
Features…
Applications that
you want to install and can be added or deleted.
Directly to the Internet using
wireless Internet access
Users want to create own applications
Cable operators broadcast channels (PP)
has led the launch of the smart phone applications.
Smart phone applications are
not immediately affect revenue.
But,
by increasing brand awareness
as an
channel of distribution with the internet
Promotion only in internet for phone with subscription
Competition with Apple Iphone
Korea market is saturated
Financial crisis
Power purchase is low
Price sensitivity of customers
Samsung is very famous for their high quality product especially for their phones and scr
주요기술
CSMA-CA : ZigBee 통신기술은 CSMA-CA(Carrier Sense Multiple Access with Collision Avoidance) 알고리즘을 이용하여 채널에 접근한다. 이 방식은 FSK 방식과 Spreading 방식을 사용하여, 수신과 송신에서 신호를 확인 후 순서에 따라 정보를 보내는 방식이다. 정보의 전달성이 우수하고, 근거리 무선에 우수하다.
channel television and
downloadable video, all delivered via the web and displayed
on the TV set in your living room.
“You can watch one show, while using picture-in-picture to channel surf!”
rewind, fast-forward, pause, and so on .
U-verse TV : It provides internet access along with phone and television
services . U-
value up!
Socially and environmentally responsible
Expected Synergies
1. Body Shop would provide the company access to new markets (Eastern Europe, South America and Asia)
2. Learn new distribution channel : In direct home sales
3. Negative image of animal testing/harmful ingredients - Body Shop’s squeaky clean image would be help for L’Oreal
channel dimension, in 2000s, mainly used PC, and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Among US major
When examining the substitute threat for Tving, the service primarily emphasizes content centered around popular channels. This results from a focus on offering a variety of popular programs primarily centered on major terrestrial and cable channels. However, along with these strengths, Tving has limitations when it comes to providing content from less popular channels and a variety of topics. Th
Channel
Q. How to develop brand strategy from Current strategy?
Dermatologists Partnership
1. Expansion of Target customer
- Healthcare professionals: Oncologist, General practitioners, Pediatricians etc
- Customers: Outdoor athlete, Baby, Pregnant mom etc
2. Leveraging other distribution Channel
- Direct to Customers, E-Commerce etc
- Need to keep unified and same Brand identity
Severe Competiti