markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan and Malaysia. In 2011, we opened global flagship stores in Taipei and Seoul, and on New York's prestigious Fifth Avenue, as part of plans to grow business worldwide. As of the end of May 2012, we now boast 849 stores in Japan and 275 stor
to air line business. However, there are many threaten too. Especially low cost air lines and foreign capital air lines come into market, so there are many of competitor. Therefore, we want to choose airline industry which, when it comes to tourist industry, is the thing to be in. Among many airline industry companies, we choose 'Korean Air' that is on first place in Korea airline industry.
marketing
Every company imitates same strategy
THE FACE SHOP
SKIN FOOD
ETUDE HOUSE
…
‘Me-too’ Marketing
Imitating name, design and function
of product that succeed in the market
Expands market size
→ Profitable for customer and company
WHY MISSHA? I’M MISSHA
‘Me-too’ Marketing
Concept : reasonable price & high quality
Same or better qual
Korean economy which the portion of export is large. And recently the appreciation of won makes financial market get confused so KOSPI fell to 1870 line.
2. Background of Currency Wars
① Reasons for intentional devaluation
As the price to buy a particular currency falls so too does the real price of exports from the country. Imports become more expensive too, so domestic industry, and thus e
lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write.”- Hemingway
Baha, napoleon …
There are more than 5000 coffee house in Korea.
( Caffebene : 720 stores Angel-in-us : 500 stores )
(2) Change in cognition
In a short time, change in cognition
many competition in this market
⇒ Various marketing strategies
Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we wi
You must aware of “Guanxi”
Because you need to keep a good relationship with the local government
to make a successful business
A central idea in Chinese society
Basic dynamic in personalized networks of influence
A state of general understanding between two people
Closely related concepts
: Ganqing(feeling,感情) Renqing(人情) Mian(face, 面)
Social status, propriety,
markets
Ⅱ. Stakeholder Typology
There is CS Entertainment Under the influence of Korean Wave. So CS have three stakeholder; Public has power, other businesses have urgency, finally NGOs have legitimacy.
Next, They are most closely related to ours. for example, Publice sector is Minister of Forein Affaire and Trade, Ministry of Culture and Tourism, Koica, KAC, Kotra, etc. Other business
market share 57.3% in Smartphone market
Growth of industry
- Domestic Smartphone users has increased from 470,000 on November, 2009 to 1 million on March, 2011, and over 20 million in 28th of October, 2011. With this rapid growth, it is expected that the number of Smartphone users will reach over 30 million.
- 4 out of 10 Koreans are using Smart phones, and the majority of 25 million eco
House of good yeast and good wine”, was established in 1983 and has been one of Korea’s major producers of traditional alcohol beverages. Although 백세주 had been their main product for a long time, now 막걸리 is emerging as their focus item due to the recent trends among young people. Domestic 막걸리 market grew by 60% between 2009 and 2010. Brewers offer a wide selection of 막걸