(4) Consumer blind test
An interesting test was conducted in 2009, resulting that most university student smokers could not distinguish the taste of each individual cigarette . In order to figure out whether consumers could actually distinguish the difference in taste between foreign brand cigarettes and Raison Pop, we have designed a consumer blind test.
The blind test was conducted as follo
Where do women most often buy casual clothing? Data from the U.S. Shopper Database provided the following percentages for women shopping at each of the various outlets.
A recent survey using a sample of 140 women shoppers in Atlanta, Georgia.
Question!
1. Does this sample suggest that women shoppers in Atlanta differ from the shopping preferences expressed in the U.S. Shopper Dat
As you can see, data shows us that coffee bean doesn't take a first place and looks like it's very hard to take that place. But it's too early to make some decision right now so let's see interview part and make it whole together.
3. Interview Survey
We did interview with people because we need some video dataand real experiment for our research. Of course, paper survey could
1. Introducing of bottle water ‘오(O:EAU)’
O:EAU is SPC’s Paris Baguette. SPC is a company that is in charge of distribution for Baskin Robbins, Dunkin Donuts, Paris Croissant, and Samrim Foods. The current price of the product O:EAU is $1(1000won) per a 450ml bottle.
O:EAU well known for its distinctive design is designed by the designer, Karim Rashid, one of the top 3 industrial desi
2) Competitors
For FedEx Korea, there are mainly four competitors who offer the same express delivery service. They are DHL, TNT, UPS, and EMS. DHL is the biggest competitor of FedEx. According to Stacy Han, the FedEx Communications Executive, DHL has more brand equity than FedEx. Also, the share of the market said to be very neck to neck with DHL although FedEx has a slight advantage as of n
Q. Daily Routine?
A. Do housework in the morning and enjoy hobby after daytime.
exercising, culture program, watching movies, etc.
Q. About movie theater?
A. Often go with their friends, sometimes with children. 5~6 times per year.
The purpose of going to movie theater is killing time.
Main influences – Friends and Family, Media
Q. Jo
a mobile price comparison, I am now going to order the product from the Internet using a PC?’ is also concluded that there are no significant results.
But the 2nd item ‘I would rather buy the product from the mobile Internet than in the shop’ was concluded that there was significant mean difference. As you can see the table, the conclusion verified the difference between the cheap and expe
a movie
- Target : Age, Job, Social activity
- Samples : 96 women from ages 40 to 59 (total 99 samples, 3 were found default)
Survey Analysis
a) Segmentation:
- For segmentation, we first categorized our participants into three groups. As the table below shows, we chose ‘Frequency of watching movies’ and ‘Frequency of going to cinema’ as our main criteria. Frequency of watching m
Ⅲ. Subjects for Study
Conducting questionnaire was notified in advance about. And We explain the contents, Associated with personality characteristics and emotions were measured. Instructions of the same information that was stated on the questionnaire.
All the questionnaires for this study were prepared at a lecture room after class hours. Notice was given to students that respondents
Ⅰ. Why We Choose NHN's Organizational Culture.
We studied NHN's organizational culture. NAVER is a representative and popular portal site of Korea. And Hangame also is big site for on-line game. Along with ‘Daum’ and ‘Nate’, NAVER has been ranked on top 3 portal sites in Korea. But what makes NHN unique and special is its organizational culture. It is often called as ‘Google of Kore