[Article 2]
Japan: long live the elderly!
For several years brands operating on the Japanese market have been facing two challenges: firstly, a persistent economic slump and, secondly, an unprecedented demographic crisis. During the last breakfast-debate organized by the BeautyFull Club, Florence Bernardin, Director of Information et Inspiration, a marketing-intelligence firm specialized in
Human impact: the percentage of human influence relative to the maximum influence recorded for each biome.
Data include:
human population density
land transformation (including global landcover, roads, and cities)
electrical power infrastructure (NOAA night-lights data)
access (via roads, avigable rivers, and coastline) to the land
Humans have been successful in their efforts to av
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
The Marketing Mix - Product
Product is most important element. Product strategy is about the total decision making about product mix, product line, brand and package. Now, Ferrari is producing 5 models. Meanwhile other brands are focused on mass production and marketing, Ferrari is focusing on producing customized products to increase their car's value - giving them scarcity by limited sale.
Linked to purchase
intention Merchandise
Colors
Presentation style
Awareness of fixtures
Path finding
Sensory qualities of materials
Lighting
It makes determine purchase
4 times more likely.
Data Collection techniques
semi-structured interviews enable the "seeking of insight“
semi-structured interviews were based around the use of visual stimulus material
Se
목표 시장
미국전역, 해외 고객층
자녀를 둔 젊은 가족층
서비스 컨셉
테마파크 디자인-7가지 고유한 모티브에 따라 구획이 나누어짐
서비스 디자인-‘Imagineer’에 의해 놀이기구 운행
캐릭터의상을 입은 직원 배치
운영전략
직원관리-’Disney University’를 통한
IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. To make good products at low prices, it needs to develop methods that are both cost-effective and innovative. IKEA becomes one of the first manufacturers to produce furniture with patterns produced directly on fiberboard and particleboard. IK
“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i
어떠한 문학적 원고를 이해하기 위해서 텐은 우리가 반드시 창조와 함께 연결된 자연적인 원인들을 연구해야 한다고 주장한다. 그는 그러한 영향을 세 가지 주된 분류로 나눴다: 인종, 환경, 시대. 인종에 따르면, 텐은 같은 인종의 작가나 같은 국가에서 태어나고 자란 사람들은 특정한 지적 믿음, 감정
7. How you buy cosmetics of man?
① Internet 15 7.5%
② direct buy 100 50%
③ visit sell 0 0%
④ Given present 30 15%
⑤ And so on
(Include of not buy) 55 27.5%
According to the result of question number 7, the men usually buy their cosmetics directly buying behavior and given cosmetics as present and the w