"metrosexual" is no longer a strange word. Actually it is becoming a big trend among many countries such as USA, France, Canada, Korea and etc. In terms of cosmetic firms perspective, this trend is very interesting because it means that there are huge a whole new market. Recently many major cosmetic companies like Biotherm or Lancôme, they started their new brand line especially for men
Since its first introduction in the 1930’s, apartment has been continuously broadening its domain in Korea and despite its not long period, has come to serve as the most common and standard form of Korean living space today. However, one of the noticeable fact about the development process itself, was that it was highly inclined to the standardized expansion, while not so as much to the variety
농심 vs 삼양<<브랜드 요소 분석을 (Brand Elements Analysis) 중심으로>>
들어가기에 앞서
라면이 처음 등장하였을 때, 명칭에 얽힌 사연을 소개하려 한다.
라면을 첫 생산한 삼양은 제품의 속성을 나타내는 명사로서 우리말에 적합한 발음을 고려하여 라면(RAMYUN)으로 불렀다. 보릿고개로 힘들어 하던 60
호텔선정
1995. 02 ‘95 APEC 에너지 개발 세미나 개최
1995. 02 세계 영화 100주년 기념행사개최
1995. 04 제 10회 한국 원자력 산업 연차회의 개최
1995. 07 제 78차 라이온스 세계대회 본부호텔 선정
1996. 06 제 35차 세계광고대회 주 호텔로 선정
1996. 12. 01 COEX Inter-continental Seoul 토목공사 기공
Hi- mart 소개
국내외 5000여 종의 전자제품을 직거래 방식으로 취급하고 있는 하이마트는 전체 가전
시장의 약 25%를 차지하고 있다. 전자제품 시장에서 짧은 역사를 가지고 있지만 특정
상품에 대한 전문성과 광범위한 제품 구색으로 저 비용과 고 효율을 실현해 성공한 기업이라고 할 수 있다.
1. 산
BENIKEA = Best Night in Korea
Korea’s first-ever mid-low priced tourist hotel brand.
The Ministry of Culture, Sports, and Tourism,
Korea Tourism Organization promoted BENIKEA
A larger influx of foreign leisure and business travelers.
Launching a domestic hotel chain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be ca
Local Coca‐Cola organization consists of Coca‐Cola Korea Company and Coca‐Cola Korea Bottling Company. And those are independent corporate. Coca‐Cola Korea Company charges of making juice, protecting brand, promoting brand. Coca‐Cola Korea Bottling Company, as a corporation of Korea, charges of production of product, distribution, and customer service.
3. Brand
Why Brand ?
“A set of assets such as name awareness, loyal customers, perceived quality, and associations that are linked to the brand (= name + symbol) and add or subtract value to the product or service being offered.”
BRAND
브랜드인지도
고객 로열티 + 법적보호권
품질 이미지
기타 브랜드이미지
브랜드가 할
symbol of Virgin group
2. The expansion & Development of Virgin
-Capital problem by expansion and Persian Gulf war (1990-91)
-Three opportunities to do new ventures
-Privatization and deregulation
-Direct selling of goods and services
-The boom of technology
3. The Virgin brand & Entrepreneur & Culture
-Brand values for money, quality, service, innova
symbol of resistance of western. Many muslim women living in western struggle with the ban on hijab, and wear it as a sign for their fightings.
⑤Fashion item
Hijab is now a part of fashion. With a long history of hijab, its design has been diversified. There are a lot of colors, textures, shapes, patterns and tassles. Pretty hijabs attracts muslim women and they dress out with them. There a