CEO Equity
CEO Steve Jobs
Charismatic leader
Wonderful presenter at Mac expo
Business man & Artist & Engineer
Know how to use media effectively
Employee motivator (called great blackmailer)
Brand Equity & Mac Fans
* High brand equity : the icon of this digital era - the brand name and logo itself make people heart-beat – Cult brand
*Loyal customer : Believe in Apple
change when once you select a brand and late 20's-30's market is already close to saturation. So the weakness of early 20's market in the future to maintain market-direction has been pointed out as a very dangerous problem. To solve these problems, SK Telecom designate 'Twenties 011 TTL' to attract the 20's customer. so SK Telecom began to increase rapidly young customer and target customer base
change when once you select a brand and late 20's-30's market is already close to saturation. So the weakness of early 20's market in the future to maintain market-direction has been pointed out as a very dangerous problem. To solve these problems, SK Telecom designate 'Twenties 011 TTL' to attract the 20's customer. so SK Telecom began to increase rapidly young customer and target customer base
1. Introduction
1-1. Issue&Research purposes
1. Research purposes&Subject
During class, We were worried this project. Eventually we choose ‘Success factors of Vita-500’. In Beverage market, how did the growth of this product? How can this product be growing up to do so, maybe we do not know the effort that marketing. In Drink market, Companies does not try efforts of marketing and com
Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in
Target consumer - 10~30 aged young people
Life style : young people…
- Dislike troublesome working.
- Often go to bed very late.
- Prefer informer food.
Learning & Memory - Most delicious 라면s are products of ‘농심’ brand. (신라면, 안성탕면, 너구리, 무파마..)
- Taste of ‘신라면’ is familiar.
Attitude - High brand loyalty.
Polo Ralph Lauren is American fashion designer Ralph Lauren`s luxury lifestyle company.
Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares.
Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching four billion dollars per year.
The brand was launched in
America’s poor
미국은 10대 부국중의 한 나라이지만 모든 사람들이 American Dream을 다 꿈꿀 수 있는 것은 아니다. 13~15 퍼센트의 인구들이 최저생계에 필요한 소득수준에 미치지 못하는 삶을 영위한다. 그들의 수입은 일년에 15,000달러가 되지 못한다. 가난한 사람들의 다수를 이루는 미국인들은 노인들이
부유층에 관한 구체적이고 종합적인 자료는 드문데, 이는 우리나라 경제의 흐름이 불투명하고, 부유층들이 자신의 실체를 드러내 놓는 것을 꺼리기때문이다. 또한 일반인들이 부유층에 대한 막연한 적개심을 가지게 되는 경향을 보이며 부의 축적과정을 문제삼기 때문이라고 보인다. 우리나라에서도
● 소비의 지역화 현상
현재 중국에서 가장 소비가 활발한 지역은 역시 소득수준이 타지역보다 월등히 높은 연해개방도시들이다. 1991년도 중국의 사회상품소매 총액은 약 8,245억 7천만원이었는데, 그 중 5개 경제특구와 14개 연해개방도시, 12개 계획단열시의 소매총액이 2,057억원에 달해, 연해개방도