Other indicators of Social Class
○ area of residence, possessions, family background, and social interactions
○ inherited status
- Status that derives from parent at birth.
○ earned status
- Status acquired later in life through achievements.
Social Class Indexes
○ Computerized status inde
연예인, 일반명사(브라우니) 등과
동등한 수준의 브랜드 인지도를
보이고 있으며 심지어 글로벌
브랜드인 “브라운면도기” 만큼의
브랜드 인지도를 보이고 있음.
신상품 발매,인기 상품 재입고, 패밀리 세일 등으로 인해 전국 각지에서 많은 인파가 몰림.
Strength
트렌드의 중심지인 홍대
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
2. What do you think of the change each company has made to date – the objectives, the implementation, the impact? Why is the change so hard for both of them?
Philips has set up its organization to change from national focused company to globally efficient company by adapting lots of traits to move forward product focused firm. It has been putting an effort to restructure its firm to dow
Changes in life expectancy
Changes in life expectancy affect public pension programs. For example the US social security system the typical worker who reached the system normal retirement age of 65 was expected to live another 12 years. And today the time is getting longer. But the workers in the developed countries are retiring earlier thereby compounding the impact of rising longevity on pensi
Income Versus Social Class
○ More money - higher social standing
○ Income is not strongly related to social class for several reasons.
1.income levels often overlapsocial classes.
2.income increases greatly with age, but older workers do not automatically achieve
higher social staus.
3.in many countries an increasing numberof dual career familie
Fight or flight response
Defining Stress
Stress : Behavioral,physical or psychological response to stressors
Eustress : Stress that is good or produces a positive outcome
Job demands
Work overload
Underload and monotony
Role conflict
Role ambiguity
Job security
Group dynamics
Managerial behavior
Harassment
Culture
Structure
Technology
Introduction of change in work
changing? What are the underlying drivers of change and how might those driving forces change the industry?
1. Rules and Regulations on Golf Equipments
The most competitive golf equipment field is the driver market. Especially, because clubs have huge effect on its driving distance, manufacturers tried to develop technologies that can increase distance. Yet, due to problems derived from gol
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
lifestyle, personality, and shopping behaviors. The main purpose of asking personal information related questions were to divide the sample into ‘target’ and ‘non-target’, and simply collect the basic information of the target. The result is as follows: about 44% of the sample exercise regularly, girls are more into exercise than boys, and those who have boy or girl friend tends to exerci