Strong point
Minimum backlash of citizens
Bare possibility of the privatization
Solve the financial problems of government
Weak point
Backlash of investors of Incheon, Jeju
Stagnant medical service level
Agreement from many normal people in Korea
Opposition from Incheon, Jeju citizen
Complaints from people because of raising insurance fee
make some mistake, citizens will take inconvenience and losses. So their attitudes are always serious to pursue perfectness.
About the relation between policy-decision and motivation, she showed negative attitude. She said it would be meaningful if her thinking is reflected in the policy. But in reality, policy-decision is far from her task. And someone force to participate, public servants
PS2 전세계 발매 2년 – 선풍적 인기
PS2 한국시장 진출 10개월 – 판매량 부진
X-box & Game-cube의 한국시장 진출
First mover로서 한국시장에 성공적인 시장점유율이 목표.
한국소비자들의 PC방 게임문화를 선호.(ON-LINE)
비디오 게임기 선택의 가장 중요한 요소는 소프트웨어의 다양성이다.
PS2의 온라
PS2 전세계 발매 2년 – 선풍적 인기
PS2 한국시장 진출 10개월 – 판매량 부진
X-box & Game-cube의 한국시장 진출
First mover로서 한국시장에 성공적인 시장점유율이 목표.
한국소비자들의 PC방 게임문화를 선호.(ON-LINE)
비디오 게임기 선택의 가장 중요한 요소는 소프트웨어의 다양성이다.
PS2의 온라
...
Positioning
How many differences to promote?
Single-benefit positioning
웰빙트랜드와 어울림
메밀맛 : 깔끔한 목넘김
낮은 도수 : 輕사용자도 부담이 낮음
Which differences to promote?
독창성, 혁신성 : 삼겹살 전용 기능주
제품 속성/편익 : 웰빙트랜드에 적합
사용상황 : 삼겹살에 먹는 술...
SWOT분석
STRENGTH
고
3. Discussion of Mckinsey 7-S
3.1 Shared Value
Hanwha shares a sense of trust and loyalty; its group vision is to “become a top-tier enterprise that enriches life and promotes advancement of customers, society and humanity as a whole.” The “Hanwha spirit” of trust and loyalty is the basis to this pursuit. This is emphasized in their recently declared corporate identity of “TRI,” whi
Product introducing
종이비누와 유사한 형식의
고체형 선크림
야외활동 시 휴대가 편리
스포츠 활동 시 여럿이 나눠 쓰기 편리
흘러내리지 않아 위생적
Act! Always! Freely! – AAF
F – 자외선 차단을 의미
A&A – 선크림을 나눠 쓴다는 의미
시장 분석
남성 화장품 시장에 있어서 주 고객
Should Florascent take
its new branding initiative global?
세계적인 화장품 회사
자산규모 - $1.1billion
CEO – Ed Johnson
Executive vice president & global marketing officer – Natasha Singh
전세계 75개국에 lipstick과 nail polish(매니큐어)를 팔고 있는 기업
내년- 회사 창립 50주년
주요 고객층(女性)의 특징 – smart , indep
2. Problem Statement
“One of our major challenges in the current economic environment is to balance the strategic need and resources for image-building for the ships (and for Cunard) with the tactical need and resources to continue to obtain passengers for individual ships and cruises now.”
① Strategic Promotion vs. Tactic Promotion
② Focusing on Corporate Identity vs. Focusing on
makers are challenged to mass-produce highly sophisticated devices. To keep pace with and meet challenging production requirements, semiconductor manufacturers need to invest in highly versatile and reliable wafer fabrication equipment. In the context, Lam Research Corporation’s multiple product lines offer leading technologies for performance and extendibility. This corporation has roughly fou