3. 리츠칼튼 SWOT분석
(1) Strength
1) 외국인 비즈니스 고객에게 높은 브랜드이미지
2) 전 세계 체인의 고객데이터공유로 고객의 개인적 요구에 대한 배려 및 서비스 최적화
3) Gold Standards를 통한 무결점 서비스 제공 노력
4) 최고의 VIP로 모시는 Gold membership 다이너스 카드
5) 철저한 직원관리 및 직원에
Ⅰ. Introduction
1. Background/ Definition of Problem
According to a survey of “International Transparency”, public institutions rectitude level of Korea in 2013 stayed # 46 of the countries surveyed 177 pieces. It means that Korea achieved significantly quantitative growth, but the qualitative level of the public organizations is inferior to the developed countries. October 10, 2014 accor
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
1 Current situation
2) Insuring conditions
Public health insurance
No limitation
-Obligatory insure subjects
Low-income groups, Unemployment or retirement benefit recipient, The unemployed, Student
-Self insure subjects
Independent businessman, High-income groups
Private health insurance
Limited
A yearly income over 46800 E
(Civil servant, Independent businessman)
3) Med
History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII
History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo
● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom
① 교육·개척마케팅
P&G의 초기의 마케팅은 대부분의 소비자가 섬유탈취제라는 것을 모르고 있는 상태였기 때문에 섬유탈취제의 개념과 용도가 무엇인지를 알리는 소비자 교육형태의 마케팅이었다. 또한 광고에서 모법답안이라고 통용되어지는 ‘문제(problem)→해결(solution)’ 컨셉을 실행하였는데
Free marketing is a kind of marketing technique that companies provide products, services or premium for free. Using this technique, companies aim sales growth, promoting their products, and securing new customers. The goal of free marketing is to secure more customers for brand popularization, and ultimately, increase revenue in the long term. Free marketing includes free introductory samples, r
리츠칼튼 호텔의 역사는 최고급 호텔을 지향한 호텔 리츠를 세우면서 시작됐다.
Litzs 라는 단어가 이 호텔이름에서 파생될 정도로 오랜 기간 진행 된 프로모션의 결과로 호텔 리츠는 지금도 전 세계에서 가장 고급스런 호텔로 꼽히고 있으며 세계의 저명인사들도 이곳에서 묵는 것을 영광으로 여길 정