for Best Satisfying Brand (소비문화대전)
2001. 3 Korea Power Brand No.1
2003. 7 Awarded for Best Brand by Women customers
2007.12 Arabica 100 received Marketing award
INSTANT COFEE
F/D Type instant coffee which upgraded the taste and aroma
READY TO DRINK
100% Arabica Beans extracted in espresso
ROASTED & GROUND
New standard for Korea’s premium coffee beans
What is AI?
Artificial intelligence(AI) is the intelligence of machines and the branch of computer science that aims to create it.
Al text books define the field as "the study and design of intelligent agents“
John McCarthy, who coined the term in 1956, defines it as "the science and engineering of making intelligent machines
History of AI
Beginning (1943-1951)
Early Interest Period
1.2 Database Software
G market is now using “MS SQL Server 2008 Enterprise Edition” as a main Database Management system. The DBMS, which is a core part of the IT infrastructure, is hosted on an HP Superdome server computer and enables easy data managing. This software efficiently supports G market’s $2 billion in annual sales and transaction rates of up to 23,000 batch requests a second.
ii. Cost of Phishing
Although no current research of the phishing damage of Korea or the whole world-wide-web exist there are articles displaying the cost of damage for U.S.
The damage caused by phishing ranges from denial of access to e-mail to substantial financial loss. It is estimated that between May 2004 and May 2005, approximately 1.2 million computer users in the United States suffered
US 2005 : Anti-phishing Act of 2005
UK : Fraud Act 2006
KOREA : No concrete Law
Of respondents
who have heard the term ‘Phishing’
Are confident enough to define the term.
Of total respondents
DO NOT understand the term ‘Phishing.’
Of female / male respondents
Understand the term ‘Phishing’
respectively.
Phishers’ perspective
Financial Profit
Anonymity
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
its users that is returned from Core Location. Core Location is an iPhone framework that computes the location of the iPhone via GPS, Cell Tower Triangulation, and WPS(Wi-Fi Positioning Service). Messages can be sent with or without scribbled image that users draw, including location information of the client. The client access the web server with its location information to get messages of given
off-line buying - H2d>
The result of the ANOVA was contrary to hypothesis H2d ‘If consumers are confronted on the MPC site with lower reference prices for identical products than the prices in the shop they are in, then their objections to making the purchase in that shop are stronger’. Although there was the tendency of the group means pointing to the supp
lab is based in tag, we can get result which is similar to result that is retrieved in other contents-based image retrieval.
2.4. Other concepts retrieval: Location, Religion, Event, Style
We searched other concepts: Praha, Buddhism, Expo 2010 Shanghai China and impressionism. This is the advantage of text-based image retrieval because these concepts are hard to express other contents.
2004: New attribute link line (Emphasis on ‘11 galenical ingredients’)
An ad named <11 galenical ingredients> of Gas WhalMyungSu in 2004 emphasized on its utilitarian function to inspire positive attitude from consumers. Unlike previous ads (highlighting on its use situation, efficacy or Bu-chae etc.), they intended to add new attribute link line (11 galenical ingredients) in consumers’ me