Ⅰ. Introduction
It is 16th years after sublicensed local autonomy. For maximizing citizen participation, decentralization, and local tax revenue which are considered as local autonomy, each governments have reformed organization and many powers for autonomy used to be shifted local government.
But in spite of these effort of decentralization at the government level, If local government fa
3. Strategic Focus and Plan
Vision
Mission
Goal
The company wants to gain the reputation of representative Korea liquor. And their long term goal is that achieving the top 3 of Korea liquor industry
Nonfinancial goals
1. To make the brand power for customer
2. To make product line up which can satisfy customer needs
3. To magnify the
Skin & Body Care of high-quality cosmetics to provide high-quality retail company in 1976 in southern England in the seaside town of Brighton Anita Roddick (Anita Roddick) and opened a small homemade one from the cosmetics department was started. The size of the bodyshop 2,000 stores worldwide in 50 countries using 25 languages and 12 time difference around the world in 0.4 seconds, one of about
1. Executive summary
There are many motors company in Korea and they earn lots of money by doing their strategies. Among them, KIA motors ranks 2d in domestic automobiles market. KIA motors was established in 1994 for strengthening the national power through the machine industry. In 1998, Hyundai motors acquired Kia motors through international bidding and KIA was separated by Hyundai group in 2
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
2. Traffic information shouldn’t be used exclusively by a particular person or
organization
Traffic information shouldn’t be used exclusively by a
particular person or organization
Telematics
A wireless communications system designed for the collection and dissemination of information that particularly refers to vehicle-based electronic systems
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
2. Growth
Growth without employment is continuing as manufacturing industry based on price competitiveness has lost attraction in the world and as export sectors of IT industry grows. An idea that economic growth entails consumption of energy sources and produces industrial wastes should be wiped out. We should actively respond to reinforced international environment restriction and utilize th
④ Export part
- Since July 2008, Renault Samsung recorded maximum month export performance.
This year from January to October, Samsung recorded 218,543 unit total performance and shown 49.7% increased compared to last total performance, 146,023 unit.
In particular, this year's October export performance was unit 12,592 that increased 59.2% compare to last year's same month and recorded maxim