34.4% of 20s : Never( or mostly not) drink alcohol
53.5%(-20.6% for 5 years) of 20s : Interest of cars
43.1% of 20s : Stay at home in holiday
(“Moving is Money!”)
After graduation of higher education
Because of bankruptcy of Lehman Bros. Holdings Inc., “Subprime Lending” and housing bubble in United States
Especially worse impact on economy of developed c
Consumption based on a plan and search
These customers show a propensity to consume that is based on a plan and search. They tend to consider product’s quality more important than the brand name. Also, as customers’ preference on brand becomes more diverse, making products’ image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer q
High quality with low price
Various promotion
Long guarantee term
Advertising
Brand Loyalty
Quality
Price
Toyota re-call
Financial crisis of US car co.
Succeed of other models
FTA
Economic crisis
Green economy policy
New model of competitors
I Sales Objective
Average Sales of Genesis
– 1900 in 2008
→ Increase Sales up to 4000
A young man appear and he move fast across the grass land
We don’t find any information and meaning related to galaxy S
through the model’s role and also product
lunching advertisement
introduces a new smart phone.
Galaxy S as a very superior and smart product
which goes beyond your imagination
The businessman uses Galaxy S to do his work when walking
Galaxy S performs so am
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
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F
consumption is common inside the cells, energizing them for the part of the process that undergo produces 2 ATP. Glucose is the process in order GPDH, 6-Phosphoglucolactone, Pyruvate 14.6kcal of cells in the process of the energy you can get. It also created when the resulting Pyruvate and Acetyl-Co-A is converted into state inside the cell mitochondria in the TCA Cycle by FED Citrate start of so
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
Government’s stimulus plans
More like money lenders of today
On-the-road sales promotions
Consumers with high intelligence capability
Consumers with a high bargaining power
Customized plans and various optional service for consumers
Complicated functions are added
Real benefits are offered based on consumers’ need
The advent of culture marketing
Participated in Jarasum In
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con