Ⅰ.Introduction of CAP
1. Brief Introduction
Since 1995, CAP had made auto parts for Samsung, while Kyeongchang Wiper had made for Hyundai. But, then IMF came. CAP changed its focus on aftermarket and started its own R&D. After they succeeded in Korea market(its market share is over 50%), CAP started to extend its business to the America, China, Japan, Europe, Middle East and Africa markets.
Therefore, the government has to regain a modicum of performance capacity. To do so, government has to follow three steps. Firstly, the factors that do not work, have never worked, or have outlived their usefulness and their capacity to contribute in national interests, have to be abandoned. Secondly, the acts that do work, making progressive results, improving the organization's ability to perfo
Age: Soju is a popular alcoholic drink around all ages over 20. Recently, the consumption of 20’s is increasing. When workers dine with coworkers, soju taking accounts for 62.5% of all kinds of alcohol.
Sex: young men and women tend to choose drink that has good taste and flavor and low proof.
Intake: 53.9% of people drink over
1bottle of soju at one time.
Who? other soju company l
◉ Analysis - 4P
1) Product
2) Price
3) Place
① COSMOS
Cosmos Online to the computer system for information about the consignment being transported around the world that resides in all of FedEx employees are using them. The system of the approximately 150,000 computers can connect to the terminal information of 25 million a day can be processed. Enter here for related information,
2) Copenhagen and U.S Smokeless Tobacco Company
Copenhagen can be seemed as potential competitor though it is also produced by the U.S Smokeless Tobacco Company since there is probability of market cannibalization according to the reviewers. The original version, Copenhagen Snuff dates back to 1882 which makes it the oldest brand in the industry. It is a finely ground tobacco in three traditio
Tangibles
Physical facilities, equipment, and appearance of personnel.
Empathy
Caring, individualized attention the firm provides its customers.
Responsiveness
Willingness to help customers and provide prompt service.
Customer want a delivery finished promised time and location
Also the condition of product is important
Hanjin set the customer protective policy
Real time del
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
of seeing from dignity contents is this E-Mart came management in the customer center pursuit. Simply try to summarize the successful VIP of like this E-Mart with afterwords the cotton is same. Is powerful comes out from the effect and the nationwide maximum store network of market discrete point scale economics comes true, Korea model discount point with character grudge “superior quality”,
2. Description of the problem that Necessitated the policy
1)Increasing escapes of north korean
In 1998, Hanawon that help new settlers to settle down was established. In those day, Hanawon's the number of persons to be admitted was 100, and this number was considered to sufficient to accommodate new settlers. But this future predict was proved to be wrong after 3 years. In 2001, escaped nor
“the president” of education
manage all regarding education
responsible for managing budget for education
Right to give a permission to build a school
authority over human resources
Against current government’s “too competitive-oriented” education policies
The need for building creativity
free school meals
The reduction of the student-teacher ratio
making the ev