Pre- Gorbachev Soviet- Vietnames Discord
To answer the aforesaid question, we need evidence, above all, from the vietnamese and Russian archives, but it may also be useful to study the declassified reports of the East European Communist diplomats who were accredited to Hanoi in the 1980s. Namely, the Hungarian diplomats whose reports I read managed to collect an impressive amount of confiden
product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experience itself. It is in our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with friends)- most people go to cinema, if you didn’t watch the masterchef, but everybody at you
New World Order
On May 19, 1996, as the numbers and rating were growing, WCW recruited two of the WWF's biggest superstars Scott Hall and Kevin Nash whose contracts had just been expired. Hall and Nash didn't show any intentions of leaving WWF beforehand and even gave their word to WWF that they'd stay. So nobody was expecting to see them on WCW's show.
So, instead of making a statement t
METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
Fight or flight response
Defining Stress
Stress : Behavioral,physical or psychological response to stressors
Eustress : Stress that is good or produces a positive outcome
Job demands
Work overload
Underload and monotony
Role conflict
Role ambiguity
Job security
Group dynamics
Managerial behavior
Harassment
Culture
Structure
Technology
Introduction of change in work
2. (주)오리온
(1) 기업선정이유 - (주)오리온
(주)오리온은 2001년 9월 동양제과를 중심으로 미디어(ON MEDIA), 영화(메가박스), 엔터테인먼트(스포츠 토토)등 관련 10개사가 동양그룹에서 분리하여 독립된 그룹으로 먹는 즐거움에서 보는 즐거움, 느끼는 즐거움까지 소비자 욕구를 충족시키는 사업 분
productivity through horizontal and cooperative relationship with the management, more value can be enhanced and captured. However, there has been a severe conflict between labour and management rising from personnel matters in 2003. "화이자 노사갈등, 팽팽한 긴장감 지속," 인터넷신문 데일리메디, 2003. 5. 9
50,000 miles over 5 years = 70% capacity
Safety was verified by SAE tests. FMVSS, UN standards.
60% of battery pack can be recycled.
Motor Life : Millions of Miles
Information on parts
Expected lifetime of each parts
Maintenance tips on each parts
Maintenance expenses and the cost of replacing each parts
Product Placement
Trial drive & Indirect experience through advertisem
plans to position their cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
1. 조직혁신의 정의
조직 혁신(organizational innovation)이란 조직이 바람직한 방향을 설정하고 그러한 방향으로의 의도적․계획적인 변화를 유도하기 위하여 새로운 아이디어(idea)등을 창출하여 이를 도입․실천함으로써 조직을 보다 바람직한 상태로 전환시키는 관리작용이라고 정의할 수 있으며