in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshim is famous for its great success in the instant noodle market not only in Korea, but foreign market like China, USA, etc. Currently it has been focusing on expanding its business area to premium instant noodle market in China and this chapter will cover Nongshim’s international expansion history.
2. Inhibition
ⓓ sets of defenses to protect one's ego
○ Meaningful L acquisition involves some degree of identity conflict
○ It is related to "Self-esteem" (Self-esteem↑ Inhibition↓)
Inhibition이란 자신의 ego를 보호하기 위한 방어기제(defenses)를 지칭하는데, 자신의 신념이나 느낌이 쉽게 깨지기 쉬운 청소년기에 많이 형
It is difficult to really experience or "feel" the size of the United States, even when you know the actual number of miles from coast to coast.
당신이 해안에서 해안까지의 실제 거리를 안다고 할지라도 미국의 크기를 경험하거나 느끼는 것은 정말 어렵다.
To get the full impact you should realize, for example, that it takes forty-eight hours (two entire
for females, such as clerical, sales, education and service.
대부분이 여성들의 전통적인 분야인 사무직이나 판매, 교육, 서비스 등의 업종에 종사한다.
However, a growing number choose a career that necessitates spending many hours away from home.
그러나 집을 떠나서 더 많은 시간을 보내야 하는 직종을 선택하는 수도 증가하고 있다.
Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local products set by government
Korean version of history concerning the kingdoms of Goguryeo, Balhae and Gojoseon.
In 2001, a special bill concerning the legal status of ethnic Koreans living in China was submitted to the Korean National Assembly. In the same year, North Korea also applied to register a group of Goguryeo tumuli on the UNESCO's World Cultural Heritage List. In addition, the Chinese authorities began, at th
Chinese in Malaysia have formed into unique characteristic of resisting cultural amalgamation compared to other countries. Previous administrations of Malaysia have noticed this situation and have promoted economic and non-cultural assimilations in various fields in pursuit for ethnic harmonization within the country. In 1997, the population of overseas Chinese in Malaysia was about 5,445,000 whi
for allergy, lactose
Chinese consumer are more likely to buy import powdered milk
because of product reliability
Competitive advantage ILDONG than other import brands
Korean and Chinese has similar physical characteristics
cause they are oriental
2. Korean and Chinese has similar eating habit,
it’s important to select nutritional ingredients
3. Chinese are unwilling to bu
at low price
Japan, EU, etc: High-end goods at high price
Dependence on importing
Structural problem of Korean firms
Price of imported raw material has been
increasing
Decreased overall market share
Chinese government’s plan for satisfying
increased demand with domestic firm’s
supply
Price competitiveness from cheap labor
price and raw material