the two most popular mobile operating systems in Korea. Naturally, the i-Phone and smart phones running on WinMo were most popular. The two types possessed over 80% of whole market. However, at the end of 2010, Android phone grew up to over 30% and the former two groups were down toabout 50%. While other phones compete fiercely, Blackberry has maintained only about 1% of the market share. Compar
workers : Needs enough time to work → Open at 8:00am and close at 12:00am.
Geographical segmentation
- Students and office workers → Wants place with convenient transportation.
- For the convenience → Select location in main cities (Sin-chon, Gang-nam).
Demographics segmentation
- Target : 20’s~40’s (University students, Office workers or Others who need place to study comfortab
The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the higher price is. By their policy, they charge guests extra fee when the guest cancel the reservation. In addition, children who are under 13 are free. However, when ordering additional pillow and tower, they get charged about 10,000 won.
single- ₩60,500
double A - ₩71,500
the government would adjust strong statutory provisions in order to prevent the problem. Therefore, theadjusted provisions will become a barrier to collect customer data.
2. Match making agencies have limited sources information like a person's characteristic, personality and life style compared to those meetings arranged by acquaintances or friends.
3. Clients may be treated discriminatin
to 32%. This means that Kia is effectively managing cost and price to generate more profit from total sales.
Kia Hyundai
Accounting Term 64th 65th 66th 40th 41th 42th
PMR 0.575% 3.382 31.587 28.130% 20.304 42.462
Table 4.3 Profit Margin Ratio(PMR)
(5) Market Value
The Price-Earning Ratio(PER) is the ratio that shows the value of stock compared tothe profit a certain company earns. The
the existing beer market. Also there is a trend of diversification of the kinds of distilled spirits and wines, increasing sales of imported distilled spirits.
Sake and refined rice wine that take rice as an ingredient / raw rice wine type (Drunken rice) of the U.S. sales are consistently on the rise in case of the first quarter of 2004 the import scale has increased 24.7% compared tothe sa
to poor countries which is placed so far from investing countries.
Competitor of TOMS Shoes
TOMS
VANS
SKONO
Not only social enterprise but also unique design
Fit a broad scale of consumers
Have a specific target
- customers can make their own unique design → appealing to especially to teenagers
Shoe prints are lighter
→comfortable for people to wear
The competito
The role of indirect workers and skills such as equipment control, monitoring, maintenance and repair is becoming more important. But current training system is not enough to respond to this change. Especially, because the usage of advanced facilities and new technologies is increasing although workers do not catch these new skills. Sometimes, if the equipment fails, workers ask a machinery repai
a higher than average income but not necessarily higher status.
○ Income is one factor related to social class, other factors play key roles as well.
○ Income is not strongly related to social class for several reasons.
Conspicious consumption
-related to social class
-Theacquisition and display of goods and services to show off one's status
-Conpicious waste
; Visibly bu
the managers and subordinates. Previously, organizations usually held a superior form of relationships among subordinates, in which managers just tend to order their employees simply what to do. Yet, Southwest Airlines strictly held a philosophy in which all theworkers think the company as a family. And they feel personally involved and attached tothe family, which ultimately creates higher pro