Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
The gravity of development in woman career
1. A close correlation between national competitiveness and development of womanpower
2. Reinforcement of enterprise competitive power
3. Self-realization and improving quality of life
4. To handle a shortage of labor in dramatic aging phenomenon
5. A solution to sexual discrimination in job sites
1. 사례요약
1896년 다우존스 산업지수가 발표한 미국 12개 우량 기업 중 유일하게 생존하고 있는 GE는 미국 기업 중 세계화에 가장 앞선 기업이다. GE는 동유럽 공산권 체제의 해체가 일어나던 1989년 헝가리 최고의 조명기구 회사인 Tungsram의 지분 51%를 인수하면서 저임금을 이용한 생산과 서유럽 진출의
History of 7-Eleven
ICE Company로서 시작, 얼음과 동시에 식료품과 맥주 등을 팔면서 세계 최초, 최대의 편의점으로 성장
① 긴 영업시간 ② Big-Gulp, Slurpee 등의 음료와 Gasoline, 담배, 맥주, 복권이 매출의 대부분을 차지 ③ Suburban에 점포를 개설하는 점포 전략을 사용하여 성장
Major 정유회사의 주유
○ Using natural extra ingredient
○ Do not have product experiments on animals
○ Using recycles used empty containers
○ Do not contains Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil
◎ The Face Shop interior has a forest theme, so every store has a Zelkova tree to help customers relax.
◎ The city’s store interior shows a green nature so it is a
Differentiation, 경쟁사와의 Positioning 차별화
NOKIA
대량생산을 통한 원가 절감
저렴한 가격, 모두가 가질 수 있는 평범한 휴대폰
다른 휴대폰과 가격대비 성능비로경쟁
PRADA폰
기존에 휴대폰이 가지고 있던 이미지 “모든 사람이 가지고 있는 평범한 제품”의 이미지가 아닌 누구나 가
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
1) Positive- Ministry of Strategy and Finance, Korea Development Institute(KDI)
Capital investment for the health sector can be smoothly through ‘Commercialization of health care’ and It is difficult that non-profit corporation or Medical Corporation appeared alone to secure adequate medical capital in reality. So, the introduction of capital inflows in the medical institutions should mak
Ⅰ. Introduction
According to Perry there is a particular predisposition in public sector called PSM Acronym of Public Service Motivation
.(Perry, 1990) PSM is an altruistic motivation to serve for the people and nation. It is a essence of intrinsic motivation what public officials must have and try to have. However recent event Gwanpia Gwanpia, A.K.A 관피아 is combination of words Gwan,
cases exposed were 1984 last year.
The definitions of corruption are various. It is difficult to define the concept of corruption because the reality of corruption cannot be fully grasped but the results of corruption can be same in every country; ‘腐敗’ means decayed and collapse, ‘corruption’ means destroyed together.
Public corruption causes much larger problems than in the priv