effect in Korea through major power bloggers who deliver messages in their blogs and Twitters.
4) External impediments
Social impediment for FedEx Korea is not clearly cut. However, FedEx Korea is a foreign company and Korea is a nation with a very strong national collectivistic traits. If a national public sentiment were to be raised upon foreign companies, the share of the express deliv
2. 집단 히스테리의 증상 및 소문의 영향
1) 집단 히스테리의 증상
집단히스테리의 증세는 히스테리와 마찬가지로, ‘들리지 않는다, 보이지 않는다, 손발이 떨린다, 혈압이 올라간다, 맥박이 빨라진다, 눈동자가 커진다, 손발이 굳어진다, 대소변을 지리거나 경련을 일으킨다, 의식을 잃고 졸
3.2 Survey & Questionnaire Design
3.2.1 Form of Response
Our team designes the form of response into 3 categories; Open question, Preference indication, Multiple questions. Referring to the survey sheets, open questions include number 1, 13, 19, 20, 22. These questions don’t influence respondents’ opinion from pre-specified categories, so our team can get versatile and wide range of respons
PHYSICAL BARRIERS
Trade and industrial cooperation barriers come to geographical distance, culture and language barriers, and the communication. English is often used in world market, But Brazil is Portuguese, spoken, because they're using their contract or language communication difficulties. Interpreters should be used, due to the difficulties and this additional costs should occur. Inform
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
effect of mass media that reproduces women's inequal social status is enormous. Before the shift of Capitalism, factors like customs, social rules, laws and religions etc. greatly contributed to produce and reproduce the women's inequality. These factors usually controlled women's whole private lives from small habits to family events. However, after the shift of Capitalism, this control was done
Bullet theory
Behaviorist psychology
Instant, direct, and uniform effects
The members of audience are Powerless
(S-R model)
Selective influence theory
Two-step flow
Media effects
on attitude change in a political context
Selective use of the media
- Selective exposure, perception, and retention
Agenda
effectdigethe laworary the 36 brewery mergtry,in South Gyee gsang Pcuvince, while the absorption Muhak Co. was launched.
The company's Soju competition, distribution, order, disorder, side effects occur, such as Tax Policy of the portal. The manufacturer of the 12 companies in the development of an integrated and utilized to balance it all out. Because of the limited development, Muhak can not
Case of no shared benefit
Persuader should adjust their position
At the heart of framing is a solid understanding of audience
Solution
Persuader should research the issue before persuading
Persuader use communication, meeting and question with audience for gathering basic information
Consequence
This process causes them to alter or compromise their own