of their 'service' skill. And this is why people called Singapore Airlines as "service kingdom" Then, how can Singapore Airlines got "service kingdom" title? The open secret is their marketing strategy skill.
Ⅱ-1. Marketing strategy.
Singapore Airline's marketing strategy divided in to 6 parts the Cabinet service, Landservice, Program for common customers, Cooperation strategy, Staff trai
and has $320 billion in annual revenues in 2006. The report says that rising incomes and increased consumerism in urban areas along with an upswing in rural consumption will further fuel this growth to around 7%~8%.
In the U.S., when people think of a big warehouse store, they think of lower prices and small boutique stores have higher prices. However in India, the perception is exactly the
( An increase 14.6% compared to the last year)
Low-cost-carrier international passengers for the first half of 2012 are 154 million. (73million for the previous)
6.8% air passenger share(increased 3.2%) expected to exceed by 10%
Consumers have an opportunity to trip abroad
at a low cost due to a significant increase in LCC
which services a short-route like china and japan
and demandof passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand will be extremely lower than before, so their business will have trouble.
There are competitors in regional airlines and there are competitive factors in this industry such as fares, capacity, customer service, route, flight schedules, models of aircraft, safe
SO Strategies S1,O1 should explore other airspaces S2,O4 should make new innovative services
WO Strategies W5,S4 make innovative and customer friendly booking system
“We recorded net income of $459 million for
cost in products
The limited distribution channel to department store
Increase in luxury cosmetic demand (specially in young ladies)
Increase in functional cosmetic demand (specially in young men)
The hyper-competition with
other imported & domestic
brand
The improvement of quality
of domestic brand
Poor economic situation &
high exchange rate
of supplementary services : Competition has become fierce about commercial market.
- Emphasized high-image building : It is for self-conscious businessmen to meet the social needs.
② Assessment of leisure markets
- They are sensitive about price because they have to pay own money.
- Leisure travel with the family, unlike the commercial market, instead of scheduling and dispatch tends to em
of fare than its competitors in the airline. On the other hand, Ryanair has also become a focuser because it concentrated on a narrow customer segment which include Irish and UK business people or travelers who could not afro to fly major airlines.
The main goal of the company is to provide a no-frills service with low fares designed to stimulate demand. At the time, it did not aim to offer t
of change. To do so, Korea Air concentrates on educating employees by improving employees’ capabilities and implanting attachment and devotion to the organization. It is Korean Air’s purpose to make Korean Air become the world’s best airline by these educated employees providing better services.
However, Korean Air is not performing the familial community because of the ‘squeeze manag
and transfer
Star Alliance Connections Service
- Our 'Connections' service at key alliance hubs is working away behind
the scenes.
- Star Alliance Connection Centres will take steps to minimize the effects
of any delays in your journey.
- A staff member meets the incoming aircraft and guides you through
the terminal or to direct plane-to-plane bus tra