A. Purpose of Project
The purpose of this analysis is to apply McKinsey 7-S analytical model to generate a comprehensive system analysis of Casamia Co., a manufacturer from Korea. This examination should help us understand more about the organizational issues of the company to accordingly discover problems and formulate solutions. This process is carried out in a team through different steps of
analysis of the company’s different business models and evaluate their strategic choices, recommend solution for WFM.
2. Company Descriptions
(1)Whole Foods Market
ⅰ History of WFM
In 1978, 25-year-old college dropout John Mackey and his 21-year-old girlfriend Rene Lawson, borrowed $45,000 from family and friends to open a small natural foods store called SaferWay in Austin, Texas (the
analysis
2. Reason for selecting the industry
The reason we selected the restaurant industry is that restaurant industry is showing improvements and seems poised for long-term growth. A fast-paced restaurant’ chain and high brand in the industry is becoming bigger and bigger in the world. Actually, South Korea students can easily see U.S restaurant chain. So we wonder why The U.S restaurant
Target analysis
Family is important to 30s40s
Growth of purchasing foreign car in 30s
In last 5years, the rate of purchase in 30s40S has been increased.
2) They feel the greatest importance of family among all generations.
-They look for family value and finding meaning of life
Family life is more matter than success of work to me
the average: 43.2 % 30s answer: 52.25
Analysis of the Natural Disaster Occurrences in Korea and a Study on Countermeasures, 2003)
1.2. The Lack of Supply of Temporary Residential Areas in Korea
In case of a huge natural disaster, what takes the most damage would be the life of mankind. The damage will be especially excruciating if homes for those who have lost their properties or even family and friends are lost. Therefore, provi
Analysis
-Product
All fares are now Lite Fares which offer the lowest fares available in the country. It started first of April, 2011 and lowered Go Fares. This new fares are consist of 15 types in one way flight standard.
-Service
1) Brand New Planes = Efficiency(cheap tickets)
2) Flexible fare policy
3) Introduction of e-ticketing, prepaid excess
baggage, and seat select
for Best Satisfying Brand (소비문화대전)
2001. 3 Korea Power Brand No.1
2003. 7 Awarded for Best Brand by Women customers
2007.12 Arabica 100 received Marketing award
INSTANT COFEE
F/D Type instant coffee which upgraded the taste and aroma
READY TO DRINK
100% Arabica Beans extracted in espresso
ROASTED & GROUND
New standard for Korea’s premium coffee beans
general people rather than choosing a certain segment and due to this, their marketing strategy has been focusing on basic elements like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and featureless. However, Mr. Pizza’s adverti
power.
- Difficulty on heading north.
*Difficulty on owning unit price.
Opportunity Threat
1) Increasing preference of low degree alcohol.
- appealing as a light drinking.
2) Persuading image of well-being and expensive alcohol.
- Making difference on packaging.
3) Various consumers’ taste.
- Developing products according to age, class. 1) Too many brands.
- Overheati
3. Brand positioning
- To make a comparison, the other big domestic competitor, Asiana Airline, appeals to emotions through comfortable, tender atmosphere. On the other hand, Korean Airline is aiming to improve customer satisfaction under the basic duties of Korean Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline striv