research before shopping. Second, once they build a brand loyalty toward a certain brand, they repeatedly shop at the same brand store. And last but important, brand image is the most important factor when they shop.
After gathering the results from the survey, we chose three people from our target sector and conducted an in-dept interview. The interview was held in cafeteria, between Nov. 2
Qualitative research
-결론: KENOX 제품은 디카 상기 브랜드 군 안에 속하지 못하고 있다.
4. Research design
3. Scaling Techniques
A. Rank Order
-각 브랜드에 대해 가지고 있는 선호도에 따라 구매하고 싶은 브랜드 순위
-디카 하면 생각나는 브랜드 순위 3개
B. Likert Scale
-광고가 선호도에 미치는 영향에 대한
RESEARCH)
설문지나 인터뷰 등을 통해서 고객들이 가진 기존제품에 대한 선호도나 새로운 제품 아이디어에 대한 태도 등을 조사하는 방법
ex) 자동차 설문조사
* 단 비용과 시간이 많이 든다는 문제가 있다.
c. 패널 합의 법(PANEL CONSENSUS)
기업 내의 여러 계층 혹은 부서의 관리자들이 함께 모여서
case analysis
우리는 LG전자의 국내 3D-TV 시장 1위 독점을 위해 ‘신제품 마케팅’수업 내용을 바탕으로 마케팅 전략을 세워보고자 한다. 특히 아래의 이슈들을 중점으로 해결책을 강구하고자 한다.
① 1위 기업 삼성전자가 아닌 LG전자를 선택한 이유
현재 삼성전자는 국내외 적으로 주목을 받고 있다.
qualitative level of the public organizations is inferior to the developed countries. October 10, 2014 according to the analysis of the Civil Rights Commission data by Lee-Hakyoung(new democratic political coalition), the number of public corruption cases exposed were 1984 last year.
The definitions of corruption are various. It is difficult to define the concept of corruption because the reali
About the Case 4 : Enterprise Rent-A-Car
Have you ever heard about 'rent a car' service? In many companies, this service has been gave. And, this case is about rent car company's success. First, there is the story of the man named Kevin.
Kevin had had his own car but he faced car accident. His car was towed to repair shop. At that time, his assurance agency recommended Enterprise Rent A Car
research agency Embrain Trend Monitor conducted a survey of the QR code on total 4,000 adults who use smartphones in Korea, China, Japan and Taiwan(1,000 adults each country).
As a result of the survey, most consumers know well the QR code(Korea 95.3%, China 92.1%, Japan 96.6%, Taiwan 92.5%) and experiences of scanning QR code in Korea (78.7%), Japan (78%), China (69.7%), and Taiwan (69.4%)
case is Innovation city. Innovation city is local base city for city of future style and it could be realized by moving public center. Moved public center and local university, research institute, industry, local government could make new power for growth by working together. Innovation city will be established into 4 types. Each type set up their theme by relating local industry and then they wi
research topic. To protect pedestrians from the risk of crime and to encourage walking, Streets, sidewalks, and intersections should also be designed to maintain neighborhood street patterns, and have good lighting, natural surveillance, and clear boundaries between public, semi-public, and private areas. In case of clear boundaries, they are needed at entrances to office buildings, residential d
researched about domestic smart-phone utilization patterns for 2109 people on November 2012, Average utilization number of paid-apps of smart-phone users is reduced compare to primary research from 3.2 to 2.1. Especially, Korea was analyzed that resistance of the price were extreme.
The break-even point average of mobile apps is 100 million download. The problem is that in case of Android market