researchers to probe for more details and ensure that participants are interpreting questions the way they were intended
Interviewers have the flexibility to use their knowledge, expertise, and interpersonal skills to explore interesting or unexpected ideas or themes.
People don’t always tell the truth
People d
Opening
현대 경영 전략의 다양화 + 불확실성 상황
경험과 노하우가 풍부한 대기업들조차 Sales Promotion의 효율성을 의심하지 않을 수 없음
Sales Promotion에 직접적 영향을 미치는 사전 리서치의 중요성 부각
Case Introduction
사례 조사 연구: 삼성 리빙 플라자
리빙 플라자 목동점과 명일점의 비교를 통
research will focus on verifying usefulness of successful FM budgeting for support to decision-making in university facilities. Furthermore, we will suggest application method on Korea situation as well.
1.3.Scope of research and Methodology
The scope of this research is Korea and foreign university facilities. United State, United Kingdom are selected as comparable subject. We use the case s
Research Plan
1) First, we contacted the main office to ask an interview with the person of marketing team. However, they wanted to keep it confidential and refused our asking.
2) Secondly, we wanted to survey to find out what was the key point to succeed the Smoothie King in Korea. After we made our questionnaire, we contacted the Myung-dong store to be
시장조사의 정의
일정한 질문 절차를 통해 제품이나 서비스의 소비자 또는 최종 사용자의 행동과 태도에 관한 정보를 수집하는 프로세스
Wendy Gorden & Roy Langmaid <Qualitative Research>
회사가 당면한 특정 마케팅 상황에 대한 데이터를 체계적으로 기획, 수집, 분석, 보고하는 것
Philip Kotler
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of social network game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
1.Summary1-introduction
Interlocal agreement is one of the collaborative instrument between cities, counties, a city and county.
Interlocal agreements range from dyadic relationships to complex networks of multiple local governments.
In the dyadic case, for example, two cities may agree to share snow-plowing duties along a street.
The more complex network example might be an economic develo
research
Ⅱ-1. What is Ubiquitous computing?
Ubiquitous computing is a post-desktop model of human-computer interaction in which information processing has been thoroughly integrated into everyday objects and activities. In the course of ordinary activities, someone "using" ubiquitous computing engages many computational devices and systems simultaneously, and may not necessarily even be awa
Case Analysis
Our team researched on the internet as well as performed multiple interviews with insiders from the company to acquire the necessary data. An unbiased analysis is then conducted base on 7-S model, consisting of both positive and negative attributes. The resulting report is then studied carefully as we tried to figure out major problems facing the company. Recommendations and soluti
Case Analysis
Our team researched on the internet as well as performed multiple interviews with insiders from the company to acquire the necessary data. An unbiased analysis is then conducted base on 7-S model, consisting of both positive and negative attributes. The resulting report is then studied carefully as we tried to figure out major problems facing the company. Recommendations and soluti