SPA brands, SPAO is on the middle position at the brand awareness but has various prices while Uniqlo is on the top position at the brand awareness and bottom at the price. So SPAO has to raise its brand awareness to the top position by promotions and reduce price to 80%. Then SPAO will get competitiveness in the SPA market.
But it’s not clear that SPAO will get competitiveness with only bran
No.1 cosmetic company
cosmetics and personal care products
Expending into China, France, and the US
In 2009, Sales 1,769 billion
Revenue 300.6 billion won.
Oriental ingredient cosmetics
Sales ranking No.1 in Department store
Suppliers
100% domestic plant extract
Contract with ingenious grower to supply resources
New entrants
High barrier to entry
Stable market share
ship strategy
Acceptable price positioning
Differentiation strategy
Fast and customized products
Fantastic store experience
Vertical integration
Typical SPA company
Specialty retailer of Private label Apparel
High product diversification
Mass customized clothes
Quick and frequent delivery of new products
Operational innovation
Just In Time system introduction
Intensiv
Analysis
LVMH is the symbol of luxury. At first it just started as ‘House of Louis Vuitton’ in 1854 with one original wardrobe, the first piece of furniture used for travelling. After that it made the monogrammed canvas design bag which has been an unparalleled success since 1896.
In 1971 Henessy, a leading manufacturer of cognac, merged with Moet et Chandon, a leading champagne producer
Spa in Hongkong.
However, there are Weaknesses and threats to the company against theses strong points. Just like the newly rising market, the company classified North America, and Western Europe as the advanced market. Against the newly rising market, there are a couple of problems from the market and its circumstances because it is already advanced or developed very much. They influence each o
analysis of current market condition is essential to create a suitable strategy for its expansion.
In this report we analyze AMOREPACIFIC and give a brief company overview. After that, we suggest the background which motivated it to expand abroad and show the challenges to global market. Also, our case study includes AMOREPACIFIC’s entrance to foreign cosmetics markets which are France, China
ship store composed with that 4 brands.
There are so much more other reasons we picked Indonesia and Amore Pacific in many ways, and we are going to explain them in the next parts.
2. Company Analysis - Amore Pacific
■ Company Introduction
Global company providing total care for the beauty and health of customers
1945. established Pacific Chemical Industry
1964. released A
Ⅰ. Introduction
1-1. The reasons why our team choose Lotte Hotel.
Lotte hotel was founded in the spirit of contributing in the modernization and advancement of Korea’s hospitality industry and building a hotel of world-class scale and facilities to represent the fast-growing Seoul.
The reason why our team chooses the Lotte hotel is that Lotte hotel is the first domestic hotel brand to
1. 브랜드 선정 이유
오랜 역사를 가진 스포츠 브랜드 Reebok.
1982년 최초의 여성용 에어로빅화 ‘프리스타일’이 엄청난 성공을 거두면서 유명해졌고, 1989년 공기 주입방식을 이용한 매우 혁신적인 디자인과 기능의 ‘퓨리’를 출시하면서 나이키의 유력한 경쟁상대로 떠올랐지만 지금은 주춤하고 있
. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and thro