value), but their prices are low. That is, Yepp has launched in the middle of super-value strategy and good-value strategy.
-
- According to above chart, we can see that Yepp has high quality of goods compared to other competitors.
- However, price of Yepp’s goods is lower than other competitors. Actually, compared to Yepp, Ipod, Cowon, Iriver prices, Yepp have lowest prices almo
1899 - 우리은행의 역사는 두 번째 민족은행이 설립된 시기에서 시작
1899년 1월 30일 - 우리은행의 전신인 대한천일은행이 설립
1899년 5월 - 인천에도 첫 지점을 개설
1911년 - 조선상업은행으로 개칭
1925년 - 대동은행 / 1928년 - 삼남은행을 흡수합병하는 등의
자본금과 지점망
Nudie’s Internationalization
First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore.
Started to export to Hong Kong, New Zealand, Singapore
Why New Zealand & Singapore?
1. Cultural closeness
Similar trade regulation
English speaking
Café & Deli Culture
No packaging restriction
2. Geographic Proximity
Physically Nearby
Low Tra
▶ One-to-one Marketing
- 소비자들이 마케팅 관리자들에게 정보를 제공하여 가치를 첨가하는 것을 돕는다. 반대로
마케팅 관리자들은 정보를 얻고 소비자들을 위한 보상 체험을 양산함으로써 가치를 더함.
- 근본적인 개념
· 소비자 테이터베이스를 통해 개별 소비자에게 초점을 맞춤
· 상호적용을
Brand-owned
⦁Outtakes is a multi-faceted solution to convenience retailing needs. Whether you need a comprehensive Food-to-Go program, an exciting upscale convenience store or a scaled down dining center, Outtakes provides a variety of unique solutions for every convenience retailing opportunity.
⦁Market Central brings excitement back to the vending area. Great food, exciting cont
Value : What is the buyer really buying?(Marketers must define the core, problem-solving benefits or services that consumers seek)
Actual Product : Need to develop product and service features, design, a quality level, a brand name, and package.
Augmented product : Around the core benefit and actual product by offering additional consumer services and benefits.
Brand Equity
The p
brand exclusive from the others. This doesn’t mean just to provide something different and special products, but to provide not only the product itself but also the value that the company pursues. This concept will be elaborated by some examples on current communication strategy.
3.3. Hermès’ Targeting
It is a common thought that rich people will buy luxury goods regardless of thei
brand. High quality is considered basic need and only brands with a long history were able to enter the luxury goods market. An image and the history of a luxury brand became the core of the brand and only when this core is recognized by the consumer, it represented a demand for the product. Hence, the recognition that a consumer has towards a brand becomes a core value that the brand must delive
brand awareness
Weaknesses
Because of Against Animal Testing, the effect of The Body Shop ‘s products is not verified. And another point is that compared to other companies on the market, The Body Shop doesn’t give its customers a discount. So the company is behind its competitors in terms of price competitiveness.
The company’s natural values such as Community Trade and Protect Enviro
valuable
Positive in value-price
but not brandname-price
Chanel, Prada suit
Um
Hae Jin
1st
YES
For Present
different in product line, but
about 1 million
High brand identity
Positive
Dior homme
2nd
NO
NO
about 1 million
Luxury itself
Negative
Chanel Bag
Lee
Hae In
1st
NO
NO
about 1 million
Expensive good
Positive
Brietling
2nd
YES
No trendy, its permanency
abou