. 오히려 평화를 유지시키기 위해서는 자기를 적의 위협으로부터 지켜낼 수 있는 군사력이 더욱 중요하다는 것이다. 특히 1939년 E.H. Carr (The Twenty years' of Crisis) 의 Harmony of interest와 국력과 무관한 도덕성에 대한 체계적인 비판이후 이상주의 혹은 자유주의적인 이론들은 사양길로 접어들게 된다.
케인즈(John Maynard Keynes, 1883~1946 )의 생애는 한마디로 자유와 창조를 위한 여정이었다. 케인즈는 고루한 관습과 낡은 인식의 틀에 반대했으며 무엇보다 인간의 창조적 정신이 사회의 변혁을 이끌어 낼 수 있다고 믿었다. 그러나 그는 창조적 정신은 누구나 가지고 있는 것이 아니며 자신과 같이 양식
3. 케인즈의 정치적 성향
케인즈는 우리가 설명할 필요가 없는 개혁가였고 그 자신도 자신이 개혁병에 걸려있음을 인정했다. 해로드(Roy Harrod)가 지적하였듯이 케인즈는 거대한 사회악에 지극히 민감해 고통 받기 쉬운 체질이었으며 천성적인 진보주의자였다. 사회의 변혁을 지향하고 무산계급에 대
and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean workers
A part of the product price is paid for a license fee
☞ Licensed French designer brand “Lolita Lempicka”
“inefficient”
Place strategy
Only ma
1. AMOREPACIFIC
1.1. Introduction
AMOREPACIFIC Corp. have targets to be a global beauty company with its core businesses in cosmetics and personal care and health products. It was founded in 1945 as a Pacific Chemical Company and it has been involved in beauty products.
AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian herit
■ Introduction of Paldo co.
Paldo is the global leading food company and all corporate activities of Paldo are based on the founding philosophy of “constructing a healthy society”.
Paldo’s business is divided into four categories, ramen, drinks, exports, and distribution. First, the ramen business that started in 1983 has continuously grown and Paldo is leading the ramen market tre
there are some people who only use Apple’s products and other products which are compatible with Apple’s products, such as speakers, desk lamps and other home appliances. There is even a term describing these kinds of Apple fans: Apple Zealots.
Based on these facts, we can identify that the consumers of Apple have higher brand loyalty towards the brand than those of other brands.
1. What is Psychopathy?
▣ Definition
Someone who has the symptoms of ‘Psycho-pathy’
A personality disorder in which antisocial behavior happens without conscience and with no reason
Abnormal person without normal emotions or behaviors.
No sure cause of the disease found
marketing
Red carpet showcase
Providing block buster films earlier than other audiences
Color marketing
providing various colors of cards
→
STP
Life-style 1 : Progressive trend follower
20s - Unmarried businessman,
Financial employee, specialized job
High usage rate and
expense in credit card
High interest
"make credit card using a way of life"
1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja