* 브랜드스토리 : 미스터피자는 도대체 누구야?”한번쯤 이런 생각해보신 적 없으세요?
이 신선하고 쫄깃하고 담백한 피자를 만든 사람이 도대체 누구 인지 '미스터'라는 걸 보니, 아마도 남자겠죠? 분명, 기름기 하나 없이 느끼하지 않으면서 아주 부드럽고 때로는 쫄깃쫄깃 애교도 부릴 줄 아는 귀여
스타벅스의 신선한 원두
ㆍ1st 철저한 원두 선별 구매
스타벅스는 철저한 품질 기준에 부함된 아라비카 원두만을 엄선해 국제 시세보다 높은 가격에 원두를 구매한다.
ㆍ2nd 상시 로스팅 및 테이스팅 실시
100여 명의 스타벅스 로스팅 전문가들이 원두의 가장 맛있는 풍미를 끌어내기 위해 정밀한 로
1. Samsung and Apple’s market shares are increasing.
2. Nokia and LG Electronics’s market shares are decreasing, because they’ve been turned over smart phone market.
Consumers' distorted perception and lack of marketing.
Cut down on marketing investment.
In the form of marketing ignoring rival companies.
Cheap product image.
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
1. Materials Nano Technology
New materials industry
Nano Technology
+
Material Nano Technology!
What is Nano?
And so on…
Benefits of Nanotechnology
Equipment performance
Abundant Life
Unlimited applications
I. Introduction
I understand cyber culture within the conceptual framework. As a wide social and cultural movement, I have outlined in this essay, that is closely linked to advanced information and communication technologies, their emergence and development and their cultural colonization.
2. Business activities and core competency
(1) The business performance of AP is mainly divided into two categories; Cosmetics and MC&S (Mass cosmetics and sulloc). The portion of profits generated by these performances is shown below.
Picture 2 Sales breakdown, IR presentation, 2010
(2) Products
Costmetics
MC&S
(3) Organizational Structure
In 2006, AMORE PACIF
Biggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter
Overseas expansion, in more than 10 countries, from France, C
Technology
○ Patent
∘ Fermentation Control : It is a method for protecting the product from air outside, and controling enzyme activity. The advantege of this method is that it help extend expiration date of Makkoli to triple.
∘ Raw-rice Fermentation : It is restored of traditional brewing traditional wine technique. Brewing in this way, it doesn't need to steam rice so that
~ 2000 Years Ago – Sulfide nanocrystals used by Greeks and Romans to dye hair
~ 1000 Years Ago (Middle Ages) – Gold nanoparticles of different sizes used to produce different colors in stained glass windows
1959 – “There is plenty of room at the bottom” by R. Feynman
1974 – “Nanotechnology” - Taniguchi uses the term nanotechnology for the first time
1981