Ⅱ.창녕의 관광
1. 자연관광자원
①화왕산
화왕산은 선사시대 화산으로 지금 3개의 못(용지)은 화산의 분화구가 있으며, 이 못과 전설이 있는 창녕 조(曺)씨의 득성비가 있고 정상부 둘레에는 화왕산성(사적64호)이 있으며 성내는 잡목이 없는 억새로 이루어진 약 5만 6천여 평의 초원이 펼쳐져 있어 사
2.Marketing promotion
During at the end of April, Blackberry pearl series. (small sized colrorful design Blackberry smartphone and small display with semi QWERTY key board.) at BBcafe for Blackberry product, had a event for parents. If customers bought the product during this event period, they could get a basket of flowers(red carnation) for their parents. However, its doubtful that who would c
III. Targets and positioning
Target Market
Our Main Target Segment is 20s, especially 20s who are ‘Early Adopter’. They are frequently exposure to commercials and Internet media. We considered how to appeal them by commercials, because Commercials are essential to raise SPAO’s brand awareness. They not only easily get information about various events and contests but also take part in t
- Room Amenities
Each of Westin Chosun Busan hotel 290 rooms and suites is impeccably appointed, more like a Busan City pied-à-terre than a something hotel suites. While amenities differ according to room style, certain features can be found in every room and suite:
Business Center
The center provides a broad spectrum of services. High speed Internet access, copy
4. Amenity
For comfortable and convenient circumstances, the hotel provides other facilities such as enough parking space, conference room, upgraded room, free using of computers, printing machine, wireless internet, water purifier, washing machine and smoking room.
5. price
The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the highe
Brand Storytelling
-Han river story
-Haechi story
Land Mark
-Han river
-Gwanghwamun plaza
MICE
Government + Company + Citizen Cooperation
Development New Product
-Dynamic
-Classic + HighTechnology
Ground 15층
Under ground 2층
275room
Banquet
Business Center
Restaurants
Wedding
Pride as International Event Center Hotel
The largest Facilities
in Busan
Spacious
underground
car park access
Lack of differentiated marketing, positive publicity
No upgrade of facilities
Lack of staffs service mind
"Visit korea year"
2010-2012
Various international eve
4) 서비스의 고급화
제품의 물리적 측면뿐만 아니라 제품에 관한 서비스 측면에서도 단연 돋보이는 전략을 펼치고 있다. 교재에서도 이미 언급한 바 있듯이 고객이 해외에 출국하는 동안 공항 주변의 차고지에 자동차를 보관해주는 ‘발레파킹 서비스’, 차량이 주행 중 고장 났을 때 긴급출동 서비스
Quick Response (QR) system
& massive human resources
of 1,000 designers
Lack of advertisement,
physical stores mostly in
Gyunggi area
Customers’ increasing interest
in fast fashion
6 major fast fashion brands’
strong position in Korea
Short turnover rates
- fresh designs everyday
Various clothing providing
- outerwear, innerwear, accessories, shoes & bags
Why we choose this
The world biggest coffee brand Starbucks
The PNU student-friendly brand ‘Coffee in Village’
Both are familiar with us
But lots of differences between them. What is it?
Domestic Coffee Market
Dong Suh food company has launched
'Maxwell House’.
This had dominated the domestic market.
(1970~1989)
The ground coffee market was f