5.2 Self-preparing food (Experience Marketing)
5.2-1 Customer Oriented Menu
The "Bulgogi Taco" could have been succeeded in USA because of localized menu. Bulgogi Taco used three bold flavors stand out in these dishes: caramelized kimchi, bulgogi and sriracha sauce. The favorite tacos include bulgogi pork and fried tofu served with a heap of shredded lettuce, toasted sesame seeds, cilantro a
UAE (United Arab Emirates) - Dubai
Demographic of Dubai
In 2009 - 1,771,000
Asian - 85% of population
Indian (51%), Pakistani (16%), Bangladeshi (9%), Filipino (3%) and ETC.
Language of Dubai
Official language - Arabic
Popular language - English
Others - Urdu, Persian, Hindi, and Chines
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
SCM: Supply Chain Management
"design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand, and measuring performance globally."
TCM: Total Chain Management
: TCM means a system which enable to manage information lively thro
companies and the market share in current airport market by adopting the following hub strategies.
The most important requirement to becoming a successful hub airport is creating enough demand – number of airline companies and international flights, size of cargo and passenger transshipments. Convenient amenities and services for stop-by passengers are also crucial requirements of hub ai
Distilled spirits Market
Distilled spirits markets around the world is at the scale of 153 400 006 000 million which is approximately 1.5 times the size of the wine market and the consumption of U.S. distilled spirits is increasing steadily. Increased 7.2 percent from 1998 to 2002, the U.S. relies on imports for 40 percent of the demand.
Distilled spirits group is the largest con
Strong
Whole new taste
brewery skills
Already hold US market
Weak
Low recognition of Kooksungdang’s Drunken rice
Difficulty of store
Opportunity
FTA patented
Rose attention on oriental stuff
Threat
High MS of beer
Presence of SAKE
A thing that we should watch for these outsourcing in the case of Nike is the fact that it practices outsourcing as a strategic perspective which increased competitive advantage rather than mere cost saving. As turning the products on the third- party, all of their capabilities were focused at technology development and distribution and marketing, therefore, Nike maximizes their value. However, d
Differentiation
actually differentiating the market offering to create superior customer value.
Positioning
- Arranging for a market offering to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers.
Initial outcome
Developing an unusual loyal customer base.
- By 1992, Saturn had sold 500,000 vehicles
- By 199
Know the story is king.
Utilize the newest technology to tell that ancient story in a new way.
Coordinate the message across the media.
Have the courage to innovate.
Ride one’s uniqueness.
Value proposition
- More for more
- Enjoying at the Disney Park and resort
acquires a lot of money
- but they provide exceptional experience
that people cannot feel