In sight of global cosmetic market, market growth of Europe and North America was decreased. But, emerging market (Brazil, China, etc.) kept high growth rate.
→ Therefore, it makes to focus on emerging market.
Global Cosmetic Market.
The scale of global cosmetic market was 242.2 billion US Dollars in 2010. It has been increased more than 3% every years since 2001.
Global Cosmetic Marke
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
About McDonald’s
1955 McDonald’s Corporation is created
1959 The 100th McDonald’s open in Chicago.
1961 Hamburger University opens in Elk Grove, near Chicago
1965 McDonald’s Corporation goes public.
1982 Entered into Yugoslavia – First Communist country
1988 Entered into S.Korea
1990 Entered into Moscow Russia
1992 Entered into Beijing Chiina –
Structure of international politics during the Cold War bipolar system of the United States and the Soviet Union as an axis. The same mechanics smile narrowly defined as hostile relationship the other hand, China has opened up a variety of possibilities to the third country. Flexible balanced bipolar system, the US-China relationship as defined. During the Cold War, the US-China actually has been
- During WWII, Korea occupied by Japan.
- After WWII, Korea was divided into two
: the 38th parallel
- Political Division (The Cold War)
: Communist gov. VS Capitalist gov
USA: supported ROK(South Korea)
The USA supported Syngman Rhee
who was a pro-American democrat
USSR: supported DPRK(North Korea)
The USSR supported Il Sung Kim
who was fond of communism
Why are they so poor?
Industrialised
near-autarchic
highly centralized command economy
.
.
.
Self-reliant economy
No petroleum resources of its own
Collapse of the great Soviet system
Devastating floods
Isolation from the outside world
.
.
Distribute Six times a year on holidays in east and north region
Wild Foods were frequently used by households across all province
Ch
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Theory of leaderships
Transactional and Transformational Leadership
Transformational Leadership
Enhance the motivation, morale and performance of followers
Connect the follower's sense of identity and the collective
identity of the organization
Understanding the strengths and weaknesses of followers,
optimize their performance
Transactional Leadership
P
1. Introduction
There is the rapid economic growth of East Asian countries and many scholars attribute these performances to the state's active intervention in the process of economic development. These East Asian countries were called "the developmental state"(henceforth DS). Japan and four East Asian dragons - Korea, Taiwan, Singapore, and Hong Kong - have achieved economic grow