of hospitality industry management we think that conducting the research on airline industry would be a great opportunity for our improvement. This is because airlines industry is a mixture of many hospitality fields such as service science(Online booking system, Aircraft technology, IT system for serving customers ), service marketing for ticket sales like hotel industry and food-service industr
of the country’s market share, and the Man’s wear/Sportswear division (focus of our research) holds about 19.3% of the total sales.
The mission of Lotte Department Store is to contribute to building an affluent society by providing goods and services that can be loved and trusted by the people.
Lotte Group is already considered as a trustworthy conglomerate by the general people. Lotte Depa
of "A base rock natural water". Consequently, Hite beer overcome OB beer which had been the top of beer markets. Since merged with Jinro in 2005, Hite Jinro have became the best liquor company. Now, Hite Jinro is dealing with various liquors such as Whiskey, Wine, Soju, Brew, and so on.
However, As market share of Hite beer gradually decreased in 2008 yearly, finally, Cass beer of OB beated H
of Korea, postage stamps, special government certificates and other special printed items. It also manufactures the papers needed for the printing of the above items, and other special paper. Recently, they are trying to extend the items for export. They manufacture and sale higher value added products like passports, security ink and electronic ID-cards to overseas markets.
C. Reasons for c
■ Introduction of Paldo co.
Paldo is the global leading food company and all corporate activities of Paldo are based on the founding philosophy of “constructing a healthy society”.
Paldo’s business is divided into four categories, ramen, drinks, exports, and distribution. First, the ramen business that started in 1983 has continuously grown and Paldo is leading the ramen market tre
Ⅰ. Business Information
Company name : SPRINGBOK SPORTSWEAR
1) ABOUT SPRINGBOK Sportswear
SPRINGBOK Sportswear is a South Korea based clothing manufacturer, specializing in the manufacture and supply of sportswear, jackets and corporate clothing. SPRINGBOK Sportswear was established in 2012.
Our factory and sales outlet, as well as our newly opened showroom, are situated together in
million ramens
during the month of August.
4.Hot seller, hitting No.1
in 2011.
.
.
2. Procedure of Term Project
(2) Research for secondary data
Why was this problem happened?
Search for secondary data
Article from internet, papers, reports and so on
Materials regarding sales, not about target
Implementation of survey to make sure specific target
the month of August. They broke the bias that Ramen soup is red and completely succeeded in differentiation. It was exceptional case in that the average sales of the Nongshim ranked top 1 in ramen market are 2.2 million a day and in that the August in which the paldo began to sell the Kokomen is off-seoson for the ramen.
But after one year and 3 months, the Kokomen loses its reputation now.
sales of just more than $11 billion in 2010. As consumers continue to rely on the ease of online shopping, skin care facilities and suppliers alike are looking to hone their Internet strategies to create a highly competitive non-store beauty market.
4. Conscientious beauty
Naturally positioned, organic and fair-trade beauty products are rapidly moving from niche to mainstream status. This tren
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m