female 여성의
male 남성의
in the first place 처음으로
at first 처음에는
inheritance 유전/ 유산
inherit 상속하다/ 이어받다
symbol 상징/ 징표
symbolic 상징적인
castle 성
reinforce 강화시키다
religious 종교적인
religion 종교
region 지역
regional 지역적인
train 기차/ 훈련시키다
training 훈련
trainer 훈련자
educational
2003년 hooters air 설립 운항
그러나 2005년 허리케인 카트리나와
리타의 영향으로 인한 유가 상승으로 경영난을 견디지 못하고 2006년 파산
2006년 Hooters Hotel 오픈
그 외 Hooters Magazine, Hooters cook book 을 발행
쇼핑몰을 통해 Hooters 기념품, 소스 등을 판매
스포츠 스폰서, 자선활동을 벌임
with the customers was the driving force behind our improvement. Missha was a brand that was true to the nature of the internet by getting closer to the customers by reducing the distribution chain and actively exchanging information with the customers. It was a strictly pro‐consumer brand that was suggested, made, and criticized by 1.8 million female customers who made the Missha today.
Magazine : Cosmopolitan, Elle, Vogue 등
20대 여성이 접하는 여성잡지에 집중적인 광고 편성
Newspaper : 無價紙 활용
대중교통 이용 과정에서 자주 접하게 되는 매체
인터넷 AD
Contents Match 활용 → AD Concept와 연결
사회에서 Issue가 되는 ‘골치 아픈’ Event들과 연결된 광고
짧지만 유쾌한 Comment로 경험을 극대
Magazines are eagerly writing cover stories on the success of this company, and numerous books are being published, educating managers on how they can ‘learn from Google.’ The primary reason for selecting Google as a theme of this research was to identify what makes this company so uniquely competitive. However, the second reason for choosing this topic was to find out why Google is strugglin
females, such as clerical, sales, education and service.
대부분이 여성들의 전통적인 분야인 사무직이나 판매, 교육, 서비스 등의 업종에 종사한다.
However, a growing number choose a career that necessitates spending many hours away from home.
그러나 집을 떠나서 더 많은 시간을 보내야 하는 직종을 선택하는 수도 증가하고 있다.
The
1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping
Time flies like an arrow; fruit flies like a banana. Oettinger (1966)
컴퓨터가 자연적인 언어(natural language)를 처리하도록 하는 데에 있어서의 어려움에 대한 초기의 연구에서, Anthony Oettinger는 우리가 예상되는 구조(expected structure)에 기반하여 어떻게 문장을 번역하는지, 그리고 우리가 번역하며 오류를 범했을 때,
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https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H
Preface
You feel as if you were in the night tour at Changdeokgung Palace
with your family, friends, tourists in moonlit night with this book !
This book is the culmination of six years of my research, field study, and personal experience on the subject of the nighttime tour named Moonlight Tour of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tou