of 32 insurers, including 7 reinsurers.
● South Korea auto insurance industry has always been an important part of its overall insurance business.
● Number of premiums written in South Korea automobile insurance industry has grown at a rate of more than 18 percent since 1983
monopolized South Korean insurance market was made accessible to liability and property insurance com
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
Go through a period of transition
Start to have
a lively music
-> Huge effect on not only people but also all society
-> 90’s pop was exclusive property of the young generation
-> It had much more commercial value
-> Very explicit and exciting lyric
http://tv.joins.com/channel/tv_player.asp?mov_id=2009_0415_153125&categoryID=101001001&cloc=naver
-> The first Korean fe
Korean drinking culture. At first, people seemed to be embarrassed. Later, however they became excited with unfamiliar coffee names listed on the menu and thought worth to spend money although it was more expensive than one meal.
3. Inspiring culture of equality
(1) Korean hierarchical culture
Historically Koreans are accustomed to hierarchical culture. When Starbucks came to Korea and ope
Overview
We will be looking at the history ofKorean wave and the current status and the development ofKorean wave over the course of the period. Also, we will be covering the economical, cultural and industrial effects that Korean wave has brought about. And then, our focus was on discovering the solutions and directions that Korean wave must follow in order to develop its existence into th
act
– a product loyalty
Product differentiation
-launch Herbal cosmetics made out of 5 different herbal
medicine extractions to market
-the brand containing the keywords from eastern philosophy
Price differentiation
-Set price equal/similar to foreign brands image
differentiation
-in position of unique luxury cosmetics which contains South
Korean atmosphere
Culture
History of 막장 drama
After the drama "청춘의 덫" had been made, which is the beginning of 막장 drama, other 막장 drama, such as 인어아가씨, 하늘이시여, 내 남자의 여자, 조강지처 클럽, 아내의 유혹 and 꽃보다 남자 was made. In these days, 막장 drama has been made an issue of itself but it had existed long time ago before, and it is less simultaneous than
of the sanitary product is about 2.3 billion, which makes a market of around 300 billion won. Similarly, according to another research conducted by the South Korean National Statics office research in 2002, sanitary product market is around 360 billion won which is a very big market; toothpaste, one of the crucial necessities, market is around 175 billion . The main firms in the Korean sanitary
of bill 'approval of employment. in 2003. On the other hand, wages difference of national Korea and the Southeast Asia called supply factors and domestic manufacturing industry producing job manpower difficulty called demand factors resulted in increasing case of illegal employment to the domestic 3D category of business. 1 SeolDongHun (1999) formed Korean history guild influx background of a wor