What is Melasma?
Melasma is irregular size of brown spot's skin ailment.
Usually 30s and 40s women who have experience child birth or old women.
Racially it has more appeared in Yellow race than White race.
Competitors
Focus on old aged
Only poster advertisement
No homepage for this product
SNS Marketing
Facebook, Twitter, Blogs
Sale in Japan
No management
Lessen Side E
1.About Hyundai Mobis
Founded in 1977 -> World’s top container producer
Financial Crisis in the late 1990s -> Redesigned itself to auto parts specialist
In 2000 -> Renamed as Mobis and became the biggest automobile parts company in Korea
In 2009 -> Joined with Hyundai Autonet
Mobis’s Vision
“Becoming a Global Top 5 in the automotive parts industry.”
There are four research areas
Ⅰ. 서론
우리나라는 전통적으로 집단주의 문화가 강한 나라로, 우리는 그러한 고배경 문화권 안에서 집단주의적 사고를 가지고 살아왔다. 그러나 현대사회가 글로벌화 되고 이것이 언어와 상품의 교류뿐만 아니라 문화의 영역에까지 영향을 주었다. 강했던 집단주의 문화에 서양에서 발전된 개인주
1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja
Ⅰ.Introduction
We selected Audition Program as the marketing research objective. It is because this program was successful to compete with other audition programs, and it brought a K-pop boom to young generations.
Ⅱ. Analysis of Marketing of
1. 3C
(1) Company Analysis
is a corner of the SBS television program "Happy Sunday". The program’s goal
Boundary
Identity
Commitment
Stability
Sense-Making & Control Mechanism
Defines rules of the game, if conform: reward & upward mobility
Trend – decentralized makes culture more important, but establishing a strong culture harder
HR recruiting – selects employees that will maintain the image and guides employee performance into the same direction
Shared perceptions
1. INTRODUCTION TO THE INDUSTRY
Oil refining business began commercial operation of its 1st oil refinery. It has expanded facilities on two occasions, and today, oil refining business is a refining capacity of almost 580,000 barrels/day and keeping pace with such achievements, the common oil refining business operates light oil desulfurizing facilities and gasoline manufacturing facilities. Oil
Ⅰ. Introduction
1. Growth of Coffee market
1) The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, sma
본문내용
. How to choose the target county to enter.
As priority before entering target country, we have to make a decision by using strategic decision. it includes SWOT analysis. and we have to consider Country Attractiveness as well as Competitive position Analysis,
a country that have high Attractiveness as well as high Competitive position Analysis is very good market to enter.
.
Definition
The obligations of companies that while striving for Corporate profits and sustainable development through complying charitable and ethical responsibility to contribute to society.
6 types of CSR
Public service campaign
Public service marketing
Social marketing
Social contribution activities
Community volunteer activities
Social responsibility management practice