Hyundai Motors. he didn't give up and scouted Peter Schreyer, from Audi and Volkswagen designer. His goal of magnificent compositions finally was accomplished with the Mohave, Forte, and Lotze. Customers glorified his innovative layouts and that is why KIA Motors is still within the automobile market.
Amongst them SOUL's popularity was massive, by winning the ‘Reddot Design Award Honorable
Ⅰ.Introduction of CAP
1. Brief Introduction
Since 1995, CAP had made auto parts for Samsung, while Kyeongchang Wiper had made for Hyundai. But, then IMF came. CAP changed its focus on aftermarket and started its own R&D. After they succeeded in Korea market(its market share is over 50%), CAP started to extend its business to the America, China, Japan, Europe, Middle East and Africa markets.
market after 2001.
- The occupancy rate in world market was only 0.1% since 1975, but in 1996 it increased to 5.4% and it went down to 3.7% in IMF, and finally it improved to 5%.
(2) The organization regulation in process
- After IMF, the mergers & acquisitions occurred between domestic companies.
- The Daewoo took over Ssangyong, Hyundai motor took over Kia, and Renault took over Samsu
market by collaborating with the local conglomerates
- Easiest way to make success in Korean market due to the
unique Korean distribution system
“Korean consumers are used to finding their favorite stores
through department store chains”
- Refused Hyundai’s JV proposal (18% incentive)
-Heavy & Concentrated marketing in heavily populated area
-Zoning eve
Global R&D Networks
Bridging the world with Hyundai Motor's R&D network
Anchored by Hyundai•Kia R&D Motors Center in Korea, Hyundai is building a global R&D network spanning the US, Europe, Japan and India.
This extensive network helps Hyundai Motor develop designs and localized models that best satisfy regional markets, thereby driving its growth into a global best automaker.
to ride and additional function. And the market became subdivides to small sized, middle sized and large sized lately. In the initial stage, the SUV market was grow steadily to the spotlight of the middle sized SUV. Lately, however, this SUV market's growth is slowdown. But the SUV market is growing up in this time thanks to launch of mini SUV like Hyundai 'Tussan ix' and KIA 'Sportage R'.
Even though most of their sales is from brokerage, HS has competitiveness in IB and Asset management in Korea market
HS achieved a record revenue of 24,136 million won in Dec 2009. (CAGR: 17.6%. 2007.03 ~ 2009.03)
It’s operating margin is 7.3% during recent three years.
In Dec 2009, HS asset is 110,083 million won. (CAGR: 11.1%. 2007.03 ~ 2009.03)
Korean securities market is relat
Why eco-friendly marketing is needed
‘blue drive’ marketing strategy will be expected to enhance the public image of Hyundai motor.
Competitor’s promotion of eco-friendly car
‘Toyota motors’ is in the leading position
in eco-friendly car market
Toyota Motors in Korea held ‘Echo party’ exhibit, called ‘beautiful store’, where it displayed newly-designed recycled
kinds of products, also spending less money (relatively).
We thought HYUNDAI could make extended brand. For example, Veloster watch, Veloster trouser or T-shirts. Launching this kind of products could broaden the approach channel so that consumers can easily be exposed to Veloster brand itself. Furthermore, consumers could spend less money, while having Veloster products could satisfy them.
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex