Social Capital in SNS
-The value of SNS in digital age and suggestion for better communication through SNS-
Introduction
With development of technology andincrease of capital,today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept of SNS.
Also, with and develo
achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger.”
Southwest 항공사의 전략은 틈새시장 공략, 비용절감, 독특한 고객만족 서비스를 키워드로 볼 수 있는데, 구체적으로, Southwest 항공사는 비
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
현재 군대 내에서 발생하는 사망, 자살 사고는 감소하지 않는 실정이다. 군대 내 자살률이 감소되지 않는 이유는 무엇일까.
<그림 2-4>에서 보는 바와 같이 2004년, 2005년에 비해서 2006년부터 2008년까지의 자살사고율은 증가하였다. 이처럼 군 전체의 사망사고 중에서 자살이 차지하는 비중은 점차 증가하
Name : Erard Hendrik Hofstede
(born 3 October 1928, Haarlem)
Experience :
He is a influential Dutch organizational sociologist who studied the interactions between national cultures and organizational cultures.
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1. Expert skill of Computer Programs
Intermediate User of Photoshop, Adobe Illustrator, Word, Power point,
Basic User of Adobe Premiere, Flash
Computer Certification
Word Processor 2nd Level, Aug 5, 2000
MOS Master (Power Point, Word, Excel, Access) Aug 10, 2010
2. Diverse study background
Courses Taken
ex) Instructional design, E-learning design, Computer and English compo
III. Strategy
1. Understanding changes in the world and proper reaction.
Facebook recognizes change of consumer’s needs and reflects various needs immediately. Facebook has concentrated on providing credible information as well as a large number of information. Users prefer credible information source when the quantity of information increases.
Furthermore, Facebook provides easy and comf
Established in 1997.11.18
Starting Employers: 47
Starting Capital: 50 million won
Headquarter: 청담동
JYP USA: New York
JYP CHINA: Beijing
JYP Academy
Aims to become Asia’s best entertainer training school.
Target getting approval as highschool education
Joint Venturing with ‘Keyeast’ to establish ‘Holym’
Producing profit through utilizing each corporation’s merits
From a technical perspective → collects, stores, and disseminates information from an organization’s environment
From a business perspective → provides a solution to a problem or challenge facing a firm and provides real economic value to the business
Management- involves leadership, strategy, and management behaviour
Organization-involves organization ‘s hierarchy, functional speci
strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers, with increasing product knowledge and surging purchasing power, are more sophisticated and value-oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, prod