of wealthy segments equally. So, we can carefully conclude that Hermès is mainly focusing on the ‘Old Money’ segment rather than the other two groups.
3.3.1. How do we know?
One of the most evident facts showing that they are not targeting ordinary luxury goods customers is the extraordinarily high price. The high price implies that they are targeting people who don’t bother much
of domestic shopping tourism product, shopping ratio of foreign exchange earnings has been steadily increasing. In addition, Tourists to South Korea’s main tourist shopping items are changed with times.
1960s: traditional handicraft.
1970s: traditional handicraft, amethyst, toys
1980s: shoes, leather goods, ginseng, jewelry.
1990s: clothing, groceries, shoes, leather goods, traditio
of Kim Yuna than the sports stars have more than the value of the products tend to have. Popular communities across just as well as the influence large recession, coupled with the difficulty forgetting for a moment the hope of the game could get to win people's attention and love.
Kim Yuna said that 'people liked' enough to be called Kim to clothing items, all products is to create more value.
2. TotalChainManagement : TCM means a system which enable to manage information lively through making shops and factories connected by online system.
UNIQLO’s designing and planning process is being done at Japan, and manufacturing the products in China. At this point, inventories and sold clothing at China are real-time reported to Japan. This system minimizes the waste of cost placing an or
of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positionin
2. An Introduction of STCO
2-1. About STCO
2-1-1. What is STCO?
In STO_LG fashion, A representative Kim Heung-su who experiences system of big business visualized brand which can be developed by young light customers away from existing adult mania customer and launched 「STCO」.
2-1-2. When STCO is launched?
After STCO was launched in 2002, the sales of this company which arrange
group chose TOMS SHOES, Shoes For Tomorrow. A small social enterprise shoe company that donates a pair of shoes for each pair sold. In this material world that we live in today, it is very easy to forget that there are many unprivileged people on the other side of the world. We focused on the fact that it has a unique company policy to make donations and profits possible. For a successful researc
of fears about the outlook gripping consumers. Lack of confidence in Asia`s fourth-largest economy has motivated investors to sell off local stocks, while the Korean won has fallen about 35 percent against the U.S. dollar this year.
The prolonged economic depression dragging down clothing businesses, prominent foreign brands face sluggish sales and busy terminating their businesses in Korea. Fa
of sex were introduced to market. The 1970's unisex style had won popularity before.
But, recent unisex style differs from previous unisex style. In the 1970's unisex fashion, women showed off woman power wearing clothes of men's style. But after the 1970s, X generation and N generation wanted to be free about sex and age and were indifferent to their own identity.
Samsung fashion institute r
I. Introduction
1. The Land Rover
Land Rover now is well-known automotive company, known for the best SUV specialty brand. It has been leading the market for more 60 years suggesting the standard of 4WD(four-wheel drive) in the market. Land Rover's parent company is the Rover group which is the largest auto company in UK. Land Rover has persisted producing 4WD since its first launch in 194