Analysis
Introduction of Cyworld
Cyworld is a South Korean social network service operated by SK Communications a subsidiary of SK Telecom. Members cultivate relationships by forming: Ilchonor "friendships" with each other through their minihompy. Avatars and "mini-rooms",small, decorate-able, apartment-like spaces in an isometric projection, also feature. All of this can make for a The Sims-li
Analysis
< Kerasys’ SWOT>
Strength : Kerasys has a brand awareness. Almost people might have heard about Kerasys and also familiar with this brand. This can be the strength when Kerasys reach out to consumers. Their greatest strengths is fragrance. Many people think Kerasys’ shampoo fragrance is so great. And Kerasys' ampul is the mega hit products. Ampul makes brand image professional.
1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow
Samsung Life
Founded in 1957, Samsung life has been delivered the value of insurance. It diversified its business from insurance to finance and expanded its market abroad, and finally became the number one insurance company with asset of 160 trillion won. There are 5 main business ranges that Samsung Life focuses on: insurance, loan,
1. MARKET ANALYSIS
In 2011, the domestic market of cosmetic is about 9.28 trillion showing rapidly growth. This year, scale of cosmetic market is anticipated 10.17 trillion which is increased 9.5% compared to last year sales. For 3 years from now, it will be estimated to maintain high growth.
For this situation, the market of low priced cosmetic has been developed, too. Despite of econom
connecting transportation stations and airports are as yet insufficient. But there are potential customers and market to succeed and profit. This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such
Disclaimer
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Competitor Analysis
Competitors in 2010
As smart phone showed up,
each of competitors began to develop application
Innisfree
developed brand application
MISSHA
also produced
Using application, people who don’t have much time
gained convenience
PD/NO Matrix
National organizations (NOs)
▽
financial, legal and administrative matters
Product division(PDs)
▽
development, production and global distribution
Introduction
Reason for selecting Parcel delivery service
The quantity of goods transported is continuously
growing with growth of On-line shopping mall and
home-shopping.
Recently, convenience store and subway station are
offering delivery service.
It makes customers to be familiar with this service.