Revenues generated by iPhone (hardware) sales in 2009
(22 % of Apple’s revenues)
Revenues generated by App Store sales since its creation
App Store contribution to gross profit since its creation
Apple authorizes and sometimes promotes apps competitors
to its iTunes Store during keynotes.
How did Apple cross the chasm?
iPhone and iPod sales have enabled the Apple bran
Deviant Workplace Behavior
Also called antisocial behavior or workplace incivility
Voluntary behavior that violates significant organizational norms and, in doing so, threatens the well-being of the organization
Typology:
Production – working speed
Property – damage and stealing
Political – favoritism and gossip
Personal Aggression – sexual harassment
On No
1.1.2. Cyclooxygenase-prostanoid cascade
Figure 1.1. Metabolism of arachidonic acid
Despite the diverse chemical structure of aspirin-like drugs, the antinociceptive effect of NSAIDs is mainly due totheir common property of inhibiting cyclooxygenases involved in the formation of prostanoids. Prostanoids areformed by most cells and act as autocrine and paracrine lipid mediators. They are n
2-2. Counter that consumer can communicate with company
Media before internet is one-sided. Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with intern
2) Masstige
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for the masses.
The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and t
... I am confident that 지원회사명’ team values and objectives would highly compliment my own strengths...
...please feel free to call me at 본인 번화번호 or e-mail me at 본인 이메일주소...
(4) Consumer blind test
An interesting test was conducted in 2009, resulting that most university student smokers could not distinguish the taste of each individual cigarette . In order to figure out whether consumers could actually distinguish the difference in taste between foreign brand cigarettes and Raison Pop, we have designed a consumer blind test.
The blind test was conducted as follo
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
The scene at Six D.O.G.S in Athens.
It’s hard to believe that only six or seven years ago, this shop-filled area — known by the somewhat unwieldy title of the “historic commercial triangle” — was a virtual wasteland for night life. Back then, after the bustling daytime crowds dispersed, the triangle went dark.
“In the center of Athens there was nothing, just these really c