3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
Specialty Retailer’s Store of Private Label Apparel
· high Quality & rational Price
· 생산 및 직영 형태 유통 판매
· Out sourcing
Fast Fashion - fast response & fast purchase
· Customer Feedback
· Reflect the Fashion trend
Approach by Theory
1st / 2nd Survey
Market Analysis
Visiting off-line Shop
Make promotion - Advertisement
1. SPAO with SM E
1. The E.Land design studio’s(be proud of 30‘s fashion know-how)`Korea customized pattern' have a good grasp of Korean's skin ton, body type, characteristic and provide product accordingly.
distribution of capabilities across units to the extent to authorities.
By the same token, Waltz believes that international political structure is defined through first the way that its units is arranged, in this case the system is anarchic but balanced through units’ cooperation rather having a central authority. Secondly, the international political structure is defined by the character of
2. Value Enhancement
For value enhancement, in the view point of regional development, the result was not that successful. To enhance the created value, the knowledge and technology should be transferred to the region consistently, but most of transnational pharmaceutical companies in Korea including Pfizer have a defensive stand for that.
All pharmaceutical corporations in Korea are the m
to now although home production movie share progressed a little even so by Brazil governmental protection policy. Distribution of movie is real condition that American maser companies are monopolizing. Brazil movie got into circumstance that people of the lower classes hard to see movie because inspection fare increases by 4 BRL levels in 1 BRL past changing by multiplex screening theater.
.
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
limited editions of ‘blue fit’ jeans which attracted customers. In the case of Nike, its pop-up store not only had newly introduced products but also the most famous and popular products that many desire. Additionally, Amore Pacific’s Liriko and Nivea, both cosmetic brands, put up a store in Sinsa-dong in which customers could explore various products. In the USA, Nike opened one in New Yor
I. Demographic; Income / Age
There are lots of types of people when it comes to income, because it ranges from one to another so broadly. Generally, Customers willing to buy our products must be people wealthy enough to think about health and quality of food. Discussing of people who have buying power on organic food, they are average aged from 30 to 40 and 40 to 50. Needless to say, those two
I. Introduction
MP3 player became ‘must – have’ item among Korean youngsters including ourselves during these days. When we go to school and ride a subway or a bus, we can see many people listening to music by MP3 players. Although few years ago, the major portable people carried was ‘CD player’. We also once had ‘CD player’ and switched into ‘MP3 player. This might seem not