a model of Swedish home furnishing design that today enjoys worldwide renown. In the 1950s the styles of modernism and functionalism were developing at the same time as Sweden was establishing a society founded on social equality. The IKEA product range - modern but not trendy, functional yet attractive, people-focused and child-friendly - carries on these Swedish home furnishing traditions.
to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as mentioned.
• Provide an attracti
social communities on PCs, mobile phones and digital settop boxes.
Digital convergence also refers to the digitalization of traditional media. For example, during the advent of personal computers, text-only documents were the first to be digitized. Increasingly, graphics would be digitized, at first simple illustrations, then eventually photographs. Digital sound evolved from series of single-
Ⅰ. Flash Mob in movie marketing
Flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, and then quickly disperse. The term flash mob is generally applied only to gatherings organized using telecommunications, socialmedia, or emails. People who participate in flash mobs are called flash crowd. These days, flash mob marketing is
I. Introduction: Why we chose this topic and our hypothesis
With advance of technology, the internet is being used for various purposes – to express ideas, to meet new people, to share new information, and also for pure entertainment. All the different forms of socialmedia sites create a social platform where people from all around the world can interact freely. With socialmedia, the wor