PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
An internal state of tension caused by
disequilibrium from an ideal or desired stated
Inconsistency with Attitudes
New information is consistent with previously
acquired knowledge or attitudes
- We Motivated to process messages that are moderately
inconsistent with our existing knowledge or attitudes
Less Motivated
Motivation also affects
how we process information and
8. Why did Korea experience more and severer labor disputes in the late 1980s than earlier periods?
한국의 노동투쟁 및 파업의 시기는 정치적 불안의 시기와 일치하는 경향을 보인다. 특히 1980년대 후반의 격렬했던 노동투쟁은 1987년 당시 집권여당의 대통령 후보였던 노태우의 직선제 및 인권에 관한 공약이 기폭제가 되어
Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. And then focus on the Richard Branson who is the CEO of Virgin.
absence of any capital gains, the dividend yield is the return on investment for a stock. Dividend yield is calculated as follows:
Dividend Yield Ratio : it compares the cash return from a stock to its current stock market value. This enables an investor to compare ratios for different companies and industries
Dividend Yield Ratio = (Dividend Per Share) / ( Number of Shares in issue) x 100