Ⅰ. 서론
GM, 포드, VW 및 피아트는 CEE 지역에서 주요한 자동차 행위자들이다. VW와 Fiat는 독일과 이탈리아에 각각 홈 베이스를 두고 있다. GM은 오펠과 복솔의 인수를 통해 그리고 포드는 유럽에서 새로운 공장의 설립이나 인수를 통해 이 두 회사는 오랫동안 유럽에서 기업활동을 영위해 왔다. 그러므로
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
Automotive industry crisis (2008-2010)
Perspective change of the consumers
to higher-quality and more fuel efficiency
most influential car market
sales decreased as a consequences of the crisis
getting recovered from the crisis
showing gradual increase in demand
the trend seems to be upward
1. To avoid political conflict with the US government.
2. To make
AUTOMOTIVE DISTRIBUTION
Automakers Develop the Franchise System, 1900-1950
종전의 자동차 생산업자들은 신차 개발과 생산에 많지 않은 자본을 투자하는 작은 회사들에 불과 했다. 한 회사가 독점하는 전국적인 유통망을 설립해야 하는데 필요한 자원과 자본의 부족으로 자동차 생산자들은 그들이 생산한 자동차들을
Executive Summary
Recession in the US automotive market and Hyundai’s Success
The Financial Crisis that first initiated in the United States has undoubtedly struck the American automotive market. General Motors (GM), Chrysler and Ford who are namely, ‘the big three’ reported approximately 50% of sharp fall in sales in January 2009 . GM and Chrysler were affected the most and are curre