behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM) means consumers want to be satisf
targeting middle money group whose behavior can fluctuate by the current fashion trend and other external factors.
3.3.2. How Hermès Position
They execute their strategy to customers by providing what customers want but in a very limited ways. Hermès targets their highly privileged customers by showing them what Hermès is trying to achieve ultimately: the high quality of l
advertise it as nourishing, harmless, and less-hangover. Then we use the product differentiation as a second concept with its unique white color and taste of Orient. So our marketing will focus on those two concepts with active and close promotion to consumer.
3.4. Strategies(4Ps)
①Price
The white sheep’s competitor is not some royal and expensive drinks like whisky, wine, and so on
For example,
"When you are seat in front of TV“
"When you are going to bed now"
when consumers watch this Tucson ix advertisement,
they pay attention to that ad’s background music.
That song is britney spears's hit song, "If you seek amy".
when they listened that song,
Consumers are likely to recall Tucson ix.
'Behavioral perspective'
Behavior
Up-Sell : Consumers Seek Value
Cross-Sell : Consumers Want More and Better
Distribution: In-Store Point of Sale Handout Coupons ;
Direct Mailer/Flyer/Newspaper Coupons;
Coupon Return of Investment (ROI)
2. Online shopping
delivers the convenient for customers
increases many customers and expand the market share
package uniformity strategy
pro