PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
brand image through high technology and innovation is the only core competency that can be sustained.
To be a successful market leader, we suggest Hyundai should implement two different strategies in strong and weak segments. The bottom-line belief is that Hyundai should focus on innovation. In the strong segments (i.e., small-sized, mid-sized, and SUV), they should focus on enlarging the cap
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
they were delivered clean
in the natural situations
Which is uncomportable
Consumer can do nomally
With white
th
the image that clean and fresh morning
appeal that urban and
sophisticated
delicate and sensitive
the format is speech
About using experience
For everyday like freely and
fresh
Reach every woman with our product
Impossible, but still a goal
[A/S 부문 강화]1) 고객 지원 전담팀의 운영 2) Refresh 캠페인 3) 휴양지 긴급 출동 서비스지속적인 M&A를 통해 중국시장을 넘어 해외시장까지 도전
▪ M&A를 통해 창업·성장 과정의 난관을 돌파하며 중국시장에 안착
‘중국의 헨리포드’ 지리자동차 CEO 리수푸
허가증을 보유한 트럭공장을