Exhibition11] (TI, 2010).
Culture and Socioeconomic Environment
Total employed people are 139,064(58.4%) in 2011, the most populous job is management, professional, and related occupations (139,064) in NY. Others service occupations in US are 24,634 [Exhibition12] (Bureau of labor statistics, 2011).
In U.S. here are several organizations related in consumer. Especially, the most well known or
Ⅰ.Introduction of CAP
1. Brief Introduction
Since 1995, CAP had made auto parts for Samsung, while Kyeongchang Wiper had made for Hyundai. But, then IMF came. CAP changed its focus on aftermarket and started its own R&D. After they succeeded in Korea market(its market share is over 50%), CAP started to extend its business to the America, China, Japan, Europe, Middle East and Africa markets.
Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brand image. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is
Targeting
Baby boomers have memories about Beetle. They feel dim memories about Beetle in younger to see New Beetle. And now their children are independent, so they live alone or live with mate. They also have economic power. So, they have many advantages like that memory of beetle, and popularities high. But, despite of these advantages, baby boomers prefer to sedan or SUV.
But young genera
exhibits 1). As technology is evolving, different types of competitions emerged – not only based on Internet platform, but also via cell phone or other devices. The competitive substitutes are transforming with technical innovation. This might be a huge threat to eBay once they become true rivals as eBay haven’t performed any innovation yet. Also the traditional competitors begin to inves